Back from @hannover_messe with many impressions from Industrial AI, robotics, automation, energy systems and digital infrastructure.
What stood out was not only the amount of new technology, but the sense of an industry that is trying to find its next direction. AI, production data and robotics offer real potential, but they also make industrial change more complex and harder to explain. Many important developments happen in the background, from data flows to energy systems and intelligent production.
For us at NSYNK, this is where communication comes in: helping people see, understand and experience what these technologies change, and making complex innovation more accessible to the people it is built for.
#physicalai #robotics #hannovermesse #experiences
We’re proud and honored to help launch Malta Vision 2050 in Valletta.
As Artistic Director — together with our friends @ateliermarkgraph — we created the stage and the storyline for the launch event and the immersive experience: a public-facing journey that explains the Vision’s pillars in a way everyone can feel, and a ceremonial pledge to Malta’s future — a safe and resilient nation, inspired by heritage and driven by progress, fostering a healthy quality of life for all.
Huge thanks to the incredible team and everyone involved.
#MaltaVision2050 #Valletta #ImmersiveExperience #ExperienceDesign PublicEngagement
Yes or No? That is the question. When Amazon Prime asked us to contribute our virtual production and design expertise for their first quiz show, the answer was obvious: Yes.
In conventional game shows, set design is usually pure decoration. Not for Yes or No Games. Here, the set is the clue.
The contestants step into the Magic Cube, a 12m x 12m space surrounded by 4m high LED walls. Here they are teleported into a total of 24 wildly different immersive environments, which provide hints to answer a simple yes or no question.
Imagine time-travelling to the Moon and witnessing the Apollo landing in 1969, finding yourself in the midst of a gladiator’s arena in ancient Rome, or even shrinking down to the size to flow through the human bloodstream. Using virtual production and augmented reality technology, this creates an entirely new viewing experience for both the audience at home as well as the contestants in the studio.
At NSYNK, we created the concept, design and production of the 3D worlds, including large-scale LED setups, XR extensions and custom real-time content.
A big thank you to our partners and collaborators at @itvstudiosgermany , @primevideode , @amazonmgmstudios and everyone involved behind the scenes for the trust, collaboration and shared ambition throughout the project.
Yes or No Games is now streaming on Prime Video.
#YesOrNoGames #XR #Virtual Production #Gameshow #PrimeVideo
A highlight In the @mercklifescience Showroom Experience is the immersive 3D cinema, where visitors use stereoscopic shutter glasses to dive into the thematic worlds of Merck Life Science and experience what sustainability and digital transformation mean for Merck.
#NSYNK #Merck #showroom #3d #immersive #cinema
Let’s bring science to life. Simple and engaging, without ignoring the fascinating details.
Merck Life Science has an extraordinary range of more than 300,000 products, from microscopic lipids to large-scale mixers. We at NSYNK developed a digital showroom at the company’s headquarters in Darmstadt to make the scale, diversity and innovation of Life Science visible and understandable.
We designed and implemented a hybrid system that connects architecture, media technology and interaction design — a modular experience space where physical exhibits are extended with digital layers: from large-format touchscreens and data visualizations to AR applications and an immersive 3D cinema.
Visitors explore topics such as sustainability, digital transformation and biopharma innovation through interactive interfaces and collaborative installations. Complex processes like protein production are visualized in real time and become easy-to-understand, hands-on experiences.
For Merck, the showroom became more than an exhibition. It is a communication platform that expresses the company’s expertise and culture through design and technology — a place where innovation in Life Science meets innovation in storytelling.
The showroom proves that experience design and technology can translate scientific knowledge into curiosity and understanding, creating a bridge between innovation, communication and brand identity.
CLIENT @mercklifescience@alexandramareikemehner
SHOWROOM ARCHITECTURE & CONCEPT @point.architektur
MEDIA PLANNING VELTEN GmbH | Veranstaltung & Technik @marcostrehler
3D ARTIST @streckenbach.tv
HARDWARE & SUPPORT Media Install
#NSYNK #Merck #LifeScience #DigitalExperience #ImmersiveTech #3D #AR
Seems intuitive, doesn’t it? Ask a question, get an immediate and personal answer. Speak in your own voice, interact naturally, feel engaged. A human moment powered by #AI.
Think of a visitor who suddenly speaks with a historical figure. Picture a new colleague who finds guidance on their very first day. Imagine training sessions where difficult conversations can be rehearsed safely. Or a product world that opens up through a virtual advisor. That’s what our #AI_Avatars bring to life. They move in realtime 3D, carry brand knowledge, and can take any form you need, from brand personas to fictional characters or historical replicas.
At #NSYNK, we design avatars with emotional intelligence, playfulness and natural interaction. We manage the full journey, from first prototype to full integration, whether on websites, in apps, at events or in physical spaces.
The technology is ready. The stories are waiting. So, who would you like to talk to?
Praktikum Kommunikation & Business (m/w/d)
Smart. Organisiert. Neugierig. Du?
NSYNK sucht eine:n Praktikant:in für Kommunikation & Business in Frankfurt. Bei uns erhältst du echte Einblicke in Projekte, Prozesse und Strategie, unterstützt in Organisation, Kommunikation und Business Development und lernst, wie ein internationales Kreativstudio arbeitet. Wir suchen eine strukturierte, zuverlässige und neugierige Persönlichkeit mit sehr guten Deutsch- und Englischkenntnissen.
Dich erwarten spannende Projekte, neue Technologien, flache Hierarchien und ein Arbeitsplatz über den Dächern Frankfurts.
Schreib uns an [email protected]
Mehr Informationen findest du auf unserer Website.
Start: ab sofort oder nach Vereinbarung · Ort: Frankfurt am Main
#praktikum #nsynk
#gamescom2025 recap
So many encounters, so much energy. From cosplay crowds to packed halls, you could feel the pulse of gaming everywhere.
And while the halls were buzzing, another story unfolded: XR, AI and spatial computing are evolving into everyday tools shaping how we learn, collaborate, design and create.
Our impression of gamescom 2025: Gaming pushes the technologies that now shape industries beyond play.
#games #xr #spatialcomputing #ai #tb
From the archives: For the world premiere of the #Volkswagen ID.4 GTX we created a fascinating, real-time canvas blurring the line between physical and virtual space.
On a 37.5 % incline we combined real-time virtual production and projection mapping to celebrate the car’s extraordinary climbing properties with urban scenes, sheer drops and spectacular landscapes.
This new dimension live XR storytelling and staging was brought to Berlin Tempelhof in collaboration with @janglednerves and @acht.studio
Find out more on our website. Link in bio.
#throwback #BehindTheScenes #XRStage #ImmersiveExperience #VirtualProduction #VW #ID4GTX
Digitalministerin Kristina Sinemus informiert sich bei @NSYNK.de über die innovative Softwareanwendung Hyperslides. Mithilfe von Augmented Reality können Inhalte räumlich und holografisch dargestellt werden. Das Digitalministerium hat diese Technologie aus dem Programm „Distr@l “ mit über 160.000 Euro gefördert. Die Softwarelösung vereint Eigenschaften und Nutzungsmöglichkeiten, die bislang nur separat in verschiedenen Anwendungen verfügbar waren.
