As we explained in the previous post in this series, labelling products as “PPD-Free” can be incredibly misleading, and potentially dangerous to those with sensitivities or allergies to permanent hair colour, due to the frequent use of PTD and other related colouring agents in place of PPD, often in far higher concentrations.
The Advertising Standards Authority in the UK and EU Cosmetic Regulation have ruled to ban the use of the term “PPD-Free” on products containing PTD due to the high risk of cross reactivity in consumers with PPD sensitivities and allergies.
Don’t get fooled by advertising! Always make sure you’re looking into the full extent of a product’s ingredients, especially in the natural and organic spaces. While there are plenty of certifications out there, some products can still be greatly misleading.
Previously, we shared about safe quantities and regulations on PPD content in hair colour. OCS permanent colours contain an average of 0.2% PPD, which falls well within the allowed concentrations according to Health Canada regulations.
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