Whether you like it or not, Melo’s influence is undeniable.
For the MB.05 drop, we brought that to life through a series of short-form videos following a father and son before, during, and after practice.
The son plays carefree and creative, wanting nothing more than to hoop like Melo. The father focuses on fundamentals and discipline. Together, they reflect Melo’s impact on basketball culture and the next generation of hoopers.
Production: @shotclock
Director: @camgoodfriend
DP: @cory.burmester
VFX: @stripmallproductions
Editor: @cutbykenny
Editorial Company: @lostplanetpost
Colorist: @shmowells
Color: @ethos_studio
Photo: @mark.c
It’s World Cup Draw Day.
PUMA needed a story that sparked World Cup energy before Pulisic and McKennie took the pitch for Team USA. So we answered with quick-strike social videos built around their on-pitch personas. Pulisic stepped into the hero archetype. McKennie embraced his Wizard persona.
DP / Photo / Edit: @rogercastle
Wubba lubba dub dub. We transformed the @PUMA x @rickandmorty partnership into a moment straight from another galaxy. Our team designed a custom car wrap inspired by the iconic Cthulhu monster, complete with a Rick and Morty spaceship cameo for @melo ’s game-day arrival.
From the hardwood to Hogwarts. We transformed a gym and all of the Stewie’s gear to fit right into the wizarding word.
Step into the magic with @PUMA ’s latest collab with @harrypotter : Stewie 4 Harry Potter.
From “soon-ish” to the pitch. We teamed up with @pumafootball to bring @cmpulisic ’s new stomping grounds to life in LA. From perfectly trimmed turf to spray-painted details, this space was built for the culture...and the cleats.
Photographer: @diegobenjaminandrade
Drone Operator: @rawcinema_
Our childhood…but cooler.
We brought this HEYDUDE x FURBY collaboration to life with a Y2K nostalgic sleepover with our favorite furby friends. After 25 years, Furby is back and so is our childhood, cooler than ever.
Production: @getit_pro
Video: @thiendam
Photography: @jacknesbitt8
Client: @heydude
Prop Stylist: @did_i_stammer
Set Decorator: @nicoleroosien
Pupeteering: @brianhaimes and @happipuppet
