Spatial solutions for showrooms, pop-ups, and retail activations.
Produced by NOVU and designed by @reebeccailse , this concept combines bespoke stainless steel walls with rentable furniture and modular display systems — adaptable for both short and long-term use.
NOVU supports projects across Europe and NYC, from furniture rental and bespoke production to delivery and installation. Contact us for more information.
For @mrselfportrait ’s pop-up store in Alassio, we produced bespoke mirrored cubes and glass covers, paired with polished stainless steel racks and carpeting sourced specifically for the project.
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A study in material and surface.
An installation by @garancevallee , produced by NOVU for @flashartvolumes and @converse_europe .
Stainless steel surfaces are composed into a checkered rhythm, where polished and brushed finishes interact across a series of large dining tables. Woven steel chairs introduce a tactile counterpoint — interlocking strips forming a structured, almost textile-like construction.
Presented during Milan Design Week 2026, the installation set the stage for a brand activation dinner with @ruinart .
Swipe to explore the project, alongside glimpses of the production process within our facilities.
Photography by Matteo Viti. Courtesy of Flash Art.
Starting the day with pilates and a view — the premise behind Elite Eleven Sporting’s activation with @wellupcollective in New York City last month.
Our one-off rails were paired with a cream Togo sofa and Panton Wire modules, arranged throughout the space to display curated items for guests.
For requests in New York, contact us at [email protected].
An immersive curtain-lined room unfolds around the iconic DS600 sofa, revealing bespoke mirrored displays presenting fragrances and accessories. Concept produced by NOVU, designed by Rebecca Ilse.
Set and spatial designer: @reebeccailse
Set design assistants: @ana____azevedo , @oskarboskar101 and Maximilian Schröder
Stylist: @natachavoranger
Stylist assistant: Vittoria
Photographer: @nikolalamburov
Chloé’s boutique marks a transitional chapter, conceived as a gallery-like space. Luminous, reflective surfaces contrast with softer, more intimate zones. A curated mix of vintage and modern furniture sits alongside natural materials, while artistic interventions punctuate the experience. NOVU supported the project with engineering, from sampling to manufacturing and installation of the displays, with all designs and project created by Chloé.
Zieta Studio, founded by Oskar Zięta, stands at the intersection of innovation and craftsmanship. Known for redefining contemporary design through advanced techniques and bold forms, their work transforms functional objects into art. Swipe through to explore our newest arrivals.
Named after the storied Parisian quarter, the Saint Germain sofa by Gio Pagani evokes cinematic elegance through rich contrasts: a rigid matte-black wooden shell, edged in metal plating, cradles deep goose-down and multi-density foam cushions. True to Pagani’s ethos of blending opulence with structure, the Saint Germain balances architectural precision and romantic allure.
For @khaite_ny at Le Bon Marché in Paris, we crafted a bespoke display featuring oxidized raw steel, satin acrylic panels, and an internal lightbox. This combination creates a sleek, illuminated backdrop, perfectly highlighting the brand's leather goods.
For LOEWE Perfumes’ campaign party in Paris, our client selected vintage pieces from Le Corbusier’s iconic LC collection. These 20th-century modernist designs set the tone for an atmosphere that brought the essence of the scents to life through an immersive spatial experience.
Pictured here: LC1 Chairs, LC2 Armchairs, LC4 Chaise Longue.
Project by @petitamiparis for @loewe_perfumes , shot by Antoine Quittet.
