Builders love features.
Customers care about value.
In this clip, Lana Abdelellah breaks down why positioning is not just about listing what your product does it’s about understanding who you serve, what they already use, and how your product fits into the market.
Grateful to Lana for being one of our speakers at our Women in AI event and sharing her knowledge with the NovaForge community.
#WomenInAI #NovaForge #StartupStrategy #Positioning #SaaS
An Official Community Partner of Blockchain Futurist Conference by @untraceableinc on July 21-22, 2026 in Toronto! 🌟
Join us at at Canada’s longest-running Web3 event to explore the future of Web3, AI, DeFi, and more!
Get 25% off your tickets with code ENTER PROMO CODE: 🎟️@untraceableinc profile for tickets and all the info.
OpenAI launched Workspace Agents last month and a collective shiver went through the AI founder community.
Products that once needed an entire startup team could suddenly be recreated inside ChatGPT.
PDF assistants. Research copilots. Workflow automations. Internal knowledge bots.
This is the new "Platform Risk" reality. The giants aren't just building models anymore; they are swallowing the entire stack:
🛠️ Workflows
🤖 Automation
📊 Internal Tools
⚡ Autonomous Execution
Entire startup categories—from automated reporting to lead triaging—felt vulnerable overnight. Not because the founders failed, but because the platform evolved faster than anyone predicted.
If OpenAI can ship your "core feature" as a Tuesday afternoon update, what actually makes your AI company defensible?
We’re unpacking this at our next event: Is Your Startup One Announcement Away From Irrelevant? How to build AI products that last in an era of platform dominance.
Join us as we discuss how to build beyond the "wrapper" and create true, lasting value.
Register now: /tq1ljkn8
#AI #Startups #Founders #NovaForge #TechInnovation #OpenAI
AI is emerging faster than your job description can keep up.
985% growth in agentic AI job postings. One year. 78% of global businesses now using AI. McKinsey, 2025.
The skills gap isn't closing fast enough.
The tools are moving faster than the training.
What fills the gap?
Community. Conversations. People sharing what actually works.
That's where the real emergence is happening.
Are you in those rooms? 👇
#NovaForge #AI #AIEmergence #AICommunity #FutureOfWork #AgenticAI #TorontoTech #OntarioTech #Innovation
#TechInCanada
Before you try to automate everything with AI, start small.
In this clip, Mariia Riabushenko explains why builders and teams should treat AI implementation like a proof of concept:
Pick one use case.
Define what success looks like.
Test if it actually helps.
Then decide if it’s worth scaling.
AI can make teams faster, but only when there’s a clear problem, a clear goal, and a reason to use it in the first place.
Full interview is on YouTube.
#AI #ArtificialIntelligence #AIAutomation #AIForBusiness #StartupTips
Is your startup one announcement away from becoming irrelevant?
You aren’t just competing with other startups anymore. You’re competing with the next big update.
In today’s AI landscape, a feature released overnight can do what a product took months to build. Not because the product was bad, but because the platform evolved.
That’s the shift.
So the real question for founders isn’t just: “What can I build?”
It’s: “What can I build that won’t be replaced tomorrow?”
On May 26, we’re opening up this conversation. Stay tuned for more updates.
#AIStartups #NovaForge #AI #AIRelevance
Featured in the Globe & Mail, CBC, and the Wall Street Journal. Corporate partners include Microsoft Canada and TELUS. A Statistics Canada-recognized EDI expert. A professor at two universities.
And somehow, also one of the most grounded, generous voices in the women-in-tech space.
Leigh Mitchell joins us April 30 for Women in AI: The Builder's Playbook.
RSVP /jhbde4ex
📢 Last few spots left for 'Women in AI: The Builders Playbook.'
Join us for real conversations on building in AI with Mariia Riabushenko, Lana Abdelellah, and Leigh Mitchell.
When: Thursday, April 30th, 6:30pm
Where: Office 146
Get your tickets at /jhbde4ex
An Official Community Partner of Blockchain Futurist Conference by @untraceableinc on July 21-22, 2026 in Toronto! 🌟 Join us at at Canada’s longest-running Web3 event to explore the future of Web3, AI, DeFi, and more!
Get 25% off your tickets with code: NOVA25 at
Visit @untraceableinc for more info.
Women in AI is about more than just adoption. It’s not just about learning the tools or adapting to new workflows. That’s only half the picture.
The real shift happens in the boardrooms and technical departments where the decisions are made.
Because there’s a fundamental difference between using AI and shaping it.
When women are involved in building, designing, and defining AI, they influence which problems get solved, and how. In an AI-first world, this isn’t just about participation. It’s about ownership.
We don’t just need more women using AI. We need more women deciding what AI becomes.
Join our upcoming talk ‘Women in AI: The Builder’s Playbook’ on April 30 to unlock the growth that every AI startup is chasing. RSVP @ /jhbde4ex
#WomenInAI #Leadership2026 #TechEquity #AIArchitecture #Innovation #FutureOfWork #WomenInTech #NovaForge
