For April Fool’s, we introduced the Mini Matcha.
A simple idea built on real reactions and a bit of nostalgia from @justforlaughs
It took off.
200K+ views. 8K+ shares.
And one question across the UAE
“Can we actually order this?”
What started as a joke turned into real demand.
The key was timing.
We leaned in while the conversation was still building, responded in real time, and kept it playful.
Even competitors joined in, and we made that part of the moment too.
In the end, the Mini Matcha made it onto the menu.
A reminder that with the right idea and timing, the internet can push things further than planned.
At Not Studio, we take time to really study a brand: how it moves in the market, how it speaks, what it means to people.
From there, we shape everything around it.
The voice, the visuals, and how it lives digitally.
BOOK YOUR CONSULTATION || WITH US
Ramadan changes routines, not rituals.
For @knotbakehouse , mornings just found a different time, with Eid, they return.
We built the campaign around a simple idea:
Knotted Back to You.
A return to people, flavors, and familiar moments; expressed through a knotted-inspired visual system across cups, packaging, and in-store.
A campaign designed for what comes back.
We’re looking for a Graphic Designer 👀✨
If your camera roll is 80% inspo, you care about the smallest details, and you know when something just feels right… this might be for you.
📩 Drop your CV & portfolio here: [email protected]
Variety Café | Rebranding ✨
@varietydubai came to us looking for a shift something more refined, more current, but still familiar to its audience.
We focused on building a clean, confident wordmark and a visual direction that feels considered rather than overdesigned, something that can age well and grow with the brand.
keeping it approachable and easy, while introducing a more premium and composed tone.
Ramadan changes routines, but not rituals.
For @knotbakehouse , mornings simply moved to the evening.
So we built the campaign around a simple idea:
“Yes, you can still have your morning fuel at 7PM.”
From concept to visuals, the approach focused on reframing the familiar, turning the evening coffee into the new morning moment.
A campaign designed for the rhythm of Ramadan 🌙
