07/08/25
Last year, we had the opportunity to curate and shoot the teaser campaign for @Char.Global . A Houston born brand whose presence has been stamped across ESSENCE, NYLON, Flaunt, Forbes, and even earning recognition from Beyoncés BeyGOOD foundation.
@tacharra has bridged local roots with global influence, captured through the lens of our creative team as the beginning of something bigger. We anticipate the return of Char in 2026.
Here’s some of the campaigns final images, and our personal favorite cuts.
Production: @crisis.development
Executive Producer: @tacharra
Directed by: @matt.chrome + @notmrkl
Model: @b2benji
DP: @matt.chrome
Photo: @notmrkl
Assist: @harrerta
MUA: @theglamourcowboy
Hair: @mostdopenickie
Thank you to everyone who came out and shared space with us at Crisis at the Shelter. A night rooted in sound, culture, and community the perfect way to close out BHM. This is exactly what we built this space for. Cheers to more nights rooted in culture 🥂
—With Care 🧡
Nah, cause I was sitting here thinking….why the fuck did I have so much fun bro?
(P.S those little girls did a mini interview and I wonder if they ever dropped it???)
I think I’ll vlog this year.
