Meet Gilat Shani, the Co-Founder and Designer behind Unreal Fur
@unrealfur — Melbourne’s pioneering label redefining luxury through cruelty-free innovation.
In ISSUE NO. 5, Gilat opens up about the early conviction that sparked Unreal Fur: to create change from the inside out. What began as a personal protest against cruelty became a global label known for vegan materials, textural creativity, and uncompromising ethics.
We explore her journey from material experimentation to building an international community, and why the future of fashion isn’t just about aesthetics—it’s about accountability, transparency, and kindness at every level of production.
Gilat Shani: “Fashion is still far behind on sustainability—and greenwashing doesn’t help. Real change starts with honesty.
If you’re starting a brand, your foundation needs to be solid and your values uncompromising.
Begin with your fabric. Work only with manufacturers who share your ethics.
And remember: true creativity means sustainability and style should never be in conflict.”
NOT!CED | ISSUE NO. 5
Unreal Fur by Gilat Shani
Wardrobe
@unreal_fur @kyotijewellery @likia.official
Models
@judebaloula //
@viviensmodelmgmt |
@affz.20 @jaimadox //
@iconmanagement
Creative Direction
@ltsju1ia @erinmack.cam
Photography
@erinmack.cam
Styling
@ltsju1ia @erinmack.cam
Post-Production
@erinmack.cam @ltsju1ia
