It all started with a simple question: WHY NOT?â đ«â
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Why not rethink the way we make food?â
Why not keep everything people love⊠and build it differently?â
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What began in a small lab in Chile has grown into something much bigger.â
Not because we followed a trend, but because we chose to challenge the way things have always been done.â
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At NotCo, the goal has always been clear: make food people actually crave.â
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Not âgood for plant-based.ââ
Not âclose enough.ââ
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Just good. Period.â
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Same taste. Same comfort. No compromise.â
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From one idea to a global movement,â
weâre proving that the future of food doesnât have to feel different.â
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It just has to be better.â
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#whynot
All taste. Zero compromise. â
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Meet the Notorious NotFamily: NotBurgers, NotChicken,â
NotMayo, NotMac&Cheese; and Plant-based Philly â reimagined, made with plants đ±â
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Same joy, same glorious mess, only with extra smarts đâ
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Why NOT join the family? (Your taste buds already RSVPâd.)
Hereâs everything, laid out.â
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Whatâs in it.â
Whatâs NOTâïžâ
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From protein to fiber and everything in between,â
this is the full breakdown across our products in the đșđžâ
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Because if weâre doing food differently,â
you should be able to see it clearly too.
When itâs acceptable to not follow the rules đâ
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And since youâve made it this far⊠our NotMac & Cheese Cups are here with our new lactose free label!
And we think you could use a few boxes đ«¶đ»
#whynot
Plant-based Mac & Cheese never looked so goodâŠâ
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Weâre just stating the obvious â but sometimes itâs not: itâs lactose-free too!
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Available at Target nationwide!â
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#notmacandcheese
Sometimes you just need a bowl of mac n cheese with crispy buffalo chicken đ€đœ I used the @notcous@kraft mac n cheese cups, their spicy habanero chicken patty...and an obscene amount of buffalo sauceđđ§Ą
When the vegan friend shows up⊠and somehow always comes prepared đ
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We could all use some Lactose-Free NotMac & Cheese Cups donât you think?! â
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#whynot
Edible bouquets >> regular flowers
We think all the moms deserve both⊠so you know what to do!
NotNuggets and NotMayo kind of Motherâs Day this year.
#mothersday
The ultimate girl dinner for Motherâs Day đ
And kid APPROVED of course.
Treat your lady (and your little ones) to a couple of boxes this weekend!
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#mothersday #whynot
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NOT new to the lineup, but weâve got new packaging!â
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For our lactose-free customers, weâre here for you đâ
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Creamy, nostalgic, and 100% plant-basedâŠâ
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Because you shouldnât have to choose between taste and what feels good.â
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#NotCo #plantbased #lactosefree
