This shoot is more of a testament to the grit of the creative than it is about the jacket. It’s midnight, 7 hrs before @complexcon - a booth still to reimagine and build, unexpected rainfall, 45 minutes of lighting/battery life, and scrambling to find a new shoot location. The team pulled off a shoot that captured the essence of the moment. Pressure makes diamonds, while cliche af, rings true once again. We can plan for perfection, but embracing inevitable imperfection is where things really come to life. Oh, and @mistvrlee & @giovanni_farin destroyed the booth in the best way possible.
@communiongroup 🤝 @normative.exp
How have constraints led to some of your best work? Let us know in the comments
Team:
📸 @imawni
🎥 @csprfilms
Models: @amordeldemonio@gingerboyq
Art direction: @mistvrlee
