Normal

Mothers are so often left out of the conversation when it comes to pleasure and sexual wellness. We want to change that. We’re running an anonymous survey to better understand the reality of motherhood, the joyful moments, the hard ones, and everything in between. Take 5 minutes and get $50 off your next order when you spend $150. Link in bio.

New to Normal? Meet the range!

Our Toy Care Essentials pair body-safe glide with an easy-clean toy spray, so you can focus on feeling good and keep everything fresh after. Thoughtfully formulated, fuss-free, and designed to fit seamlessly into your routine. Ready when you are. Shop now at itsnormal.com

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Prostate play has been made to feel way more loaded than it needs to be. For men and people with penises, anal and prostate stimulation can be a completely normal way to explore pleasure. It does not say anything about your sexuality. It does not mean you have to be “experienced”. It does not need to be rushed. It is anatomy, sensation and curiosity. This guide breaks down the basics: why it can feel good, how to start slowly, why lube is essential, and how Option A can make the first step feel a little less intimidating. Option A is a beginner-friendly anal kit for all bodies, designed for solo or partnered exploration with two plug sizes, a bullet vibrator, remote and 7 vibration settings. Save this for later, send it to someone who needs the reminder, or explore Option A at the link in bio.

This week in sex, pleasure and culture: sex ed is still failing people, abortion access is still being fought for, the internet is arguing about a dress, platforms are still censoring sexual health content, AI is entering the bedroom, and PCOS just got a long-overdue reframe. A lot to unpack. Naturally. Save this post for the stories worth coming back to, share it with someone who loves a cultural debrief, and follow @normalco so you don’t miss next week’s roundup. And if you want more sex education, product updates, pleasure tips and actually useful deals in your inbox, head to the link in bio and sign up to our mailing list.

Sex after a baby is often talked about as a "wait six weeks" thing, but the reality is much more complex. ✨⁠ ⁠ Between the sleep deprivation, the physical recovery, and the new-parent fog, it is totally normal if your sex life looks different than it used to. Whether you are raring to go or sex is the last thing on your mind, you are doing a great job. There is no right or wrong way to feel.⁠ ⁠ In this carousel, we break down what we learned from our Post-Partum Sex Survey and how you can navigate this new chapter with kindness, patience, and pleasure.⁠ ⁠ What is one thing you wish someone had told you about sex after childbirth? Let us know in the comments. 👇⁠ ⁠ Head to the link in bio to learn more.

Introducing the Collections Bundle.⁠ ⁠ Our most complete range of modern, premium vibes, thoughtfully bundled for versatility, discovery and exceptional value.⁠ ⁠ With 7 toys designed to explore every erogenous zone, it’s the easiest way to experience the full Normal range in one place. Made for those who want it all, without compromise.⁠ ⁠ Also available in V-only and P-only variants, so you only get what you’ll actually use.⁠ ⁠ Available now at itsnormal.com

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Low body image days are so normal. They happen to everyone and it’s important to remember that you don’t have a bad body, you’re just having a bad body image day. Here are a few things I do on those days that help me feel better. ❤️ Show myself a bit of care. That might be by doing my skincare, doing my makeup, or just taking a moment to look after myself. ❤️ Make sure I’m eating and nourishing my body. On low body image days, it can creep into our minds that we don’t deserve food, but we do. Always. ❤️ Focus on getting my dopamine up and reconnecting with myself. Trough self-pl*a$re. Lately I’ve been trying out the glow toy by @normalco and I genuinely love it. It looks like a beauty blender, so it’s really discreet, super quiet, and such a good option if you’re new to it. If you’ve been curious, you can use my code pleasurewithbella for 20% off site-wide 💕 ❤️ Wear clothes that make me feel comfortable and confident. Clothes that let my body breathe, move, exist, bloat, whatever it needs to do. T&Cs: Valid on all toys in the Normal range. Excludes bundles and non-toy products. Available in Australia and the USA. One code per order. Enter code at checkout. Ad

Curious about C-rings but not sure where to start? While they might look simple, these rings are powerhouses when it comes to boosting stamina and intensifying sensations. By gently managing blood flow, they can help you stay firmer for longer and may even lead to more powerful finishes. In this guide, we break down how they work, how to wear one safely, and why Flynn is the perfect addition to your bedside drawer. Whether you’re flying solo or exploring with a partner, it’s all about feeling good and staying curious. Have questions? Drop them in the comments!

SALE NOW CLOSED This Mother’s Day, skip the cliché gifts. Get them something that says: I see you, I value your pleasure, and you deserve to feel good too. Shop the Mother’s Day Collection at itsnormal.com ENDS 10/05