Nonsense Projects

📍 Amsterdam — you can find NONSENSE at @athenaeumnieuwscentrum Photos by @mateoah

As part of NONSENSE issue 01’s launch program, we invited some friends to join us for a special luncheon at @cascina_giudici . The moment provided an escape from the city ahead of the chaos brought about by Milan Design Week and an opportunity to mingle without an ulterior motive. The menu was thought up and prepared by young chef @_matteo.allegri , with a tablescape and set up designed by @_femmefleur_ Thanks to @tenuta_la_poggiona & @mia_kombucha for the delicious libations. The day was seen through the lens of @maledetta.stefani

See you tomorrow 25.04 at BAR PIENO by @vicino.wineclub x @6am_glass for the first edition of ORGANIZED CHAOS, a series of community-centric readings to celebrate literature and poetry. SESSION 1 - 11:30AM to 1PM SESSION 2 - 3:00PM to 5:00PM SESSION 3 - 5:00PM to 6:30PM A special table developed by @studioeidola specifically for NONSENSE issue 01 will be on display for guests to discover! Bring a friend, and a friend of a friend!!! The reading sessions will be followed by a musical take over by @we.amps . Address: Piscina Romano, Via Ampère 24 - Milano

Nonsense Magazine # 1: Artisans. A beautiful new magazine by @nonsense_projects - this week in our window !

Thanks to everybody who came and discovered NONSENSE during our event at @byreadingroom — you can purchase a copy there or at one of their many activations during Milan Design Week! Thanks to @mia_kombucha & @tenuta_la_poggiona for providing delicious beverages!

We kicked off NONSENSE issue 001 “ARTISANS” launch program in Milan with a beautiful event at @byreadingroom . To celebrate this magic moment, we invited @ginimoynier to create a special installation. Wine was provided by @tenuta_la_poggiona + kombucha by @mia_kombucha Photos by @riccardo_giancola

First event down. Thanks to everybody who came and got a copy of NONSENSE magazine last night during our launch at @byreadingroom . But we are not done yet. If you missed las night, you shouldn’t miss our presentation at the @isaloniofficial x @byreadingroom Design Kiosk on Sunday, April 19 in Piazza Della Scala. Come and learn about the idea behind the magazine and how our EIC @naomiaccardi and Art Director @federico_paviani developed the vision behind it.

As announced, NONSENSE is coming to Milan! We are bringing the magazine and its protagonists around the city and presenting the project to you all. Meet us at READING ROOM @byreadingroom for our first official presentation on April 16th, from 6PM to 9PM. We worked with Swiss-based design studio @ginimoynier to create an installation that will immerse you in the world of ISSUE 01. Of course there will be wine, provided by the one and only @tenuta_la_poggiona —our main partner for the debut issue—and kombucha by @mia_kombucha ! Come and toast with us.

We are jumping on the April bandwagon and taking NONSENSE to Milan for a few fun events with old and new friends. Starting with the official launch of the magazine and ending with chaos that makes sense to us during Milan Design Week. 16.04.2026 — NONSENSE launch at @byreadingroom with a fabulous installation designed by @ginimoynier 19.04.2026 — NONSENSE presentation and talk at the editorial kiosk of Salone del Mobile 25.04.2026 — We are taking over @6am_glass x @vicino.wineclub ’s BAR PIENO with a compelling program (soon to be announced). Ci vediamo lì!

As part of our ongoing effort to collaborate and create synergy with the protagonists of the stories in NONSENSE, we asked Studio Eidola to rethink what our magazine could be if they tore it apart and turned it into something else. Of course, their solution to this request went above and beyond our expectations as they became inspired by the stone pictured on the cover of issue one and created a magazine holder-meet-table inspired by the Zeitungshalter often found in cafés in Zurich. This is what Denizay and Jonas said about the process of making it: “For around three years, ‘the cover page stone’ had been quietly sitting in our studio, waiting for its moment. We collected it from a limestone quarry in Basel as a discarded piece, and since the quarry is no longer operating, it felt only right to give it a modest second life. Once Lukas @lukassaxer turned it into a cover star, we thought it would be fun to let it continue its career as a magazine holder. Inspired by the Zeitungshalter still found in some local cafes, and helped by a pedestal made from offcut wood from a nearby wood manufacturer, the object came together almost by itself: part display, part support, part slightly overqualified stone furniture.”

AMBIGUOUS OBJECTS: STUDIO EIDOLA Material Fictions at the Edge of Design and Architecture — Against the backdrop of a white-washed room, a dense layer of soil mixed with stones of varying sizes spreads across the floor, transforming the ground into something unstable, almost unsettled. From this uneven terrain, a series of vertical forms begin to emerge, rising quietly yet insistently, like solitary presences claiming space. They recall totems, or perhaps fragments of an archetypal architecture—structures reduced to their most essential state. 

This is the first image encountered upon entering the website of Studio Eidola (@studioeidola ), an interdisciplinary practice based in Zurich, founded by Denizay Apusoglu and Jonas Kissling. Apusoglu is an industrial designer; Kissling, an architect.
 It is immediately clear at first glance that their work revolves around matter and material—elements the pair manipulates to create new possibilities and inform whatever project they may take up next. Researcher, curator and founder of Architectural platform @forgotten__architecture Bianca Felicori reviewed their work for NONSENSE issue 001 “ARTISANS”. Find your copy at Museum Für Gestaltung’s @museumgestaltung shop and many more. Words by Bianca Felicori @biancafelicori Photography by Lukas Saxer @lukassaxer Styling by Noemi Leonhardt @noemileonhardt

THE PATIENCE OF COLOR Inside Azur, the Marseille fashion brand reviving natural dyeing and the quiet precision of handmade textiles. — The fashion industry is notoriously known for its hectic pace and unsustainable practices—even at luxury level. The amount of waste generated by the surplus of garments produced by the relentless fashion calendar, with collections landing in store before the previous season could sell out, is paramount. Many solutions have been put forward, especially since the COVID-19 shut downs, but little has been done to truly implement a change. However, despite the demanding nature of the industry, there are pockets of hope. One as such is AZUR (@azur.world ), the artisanal womenswear brand founded by Lisa Favreau and Lisa Guedel-Dolle. 

Based out of Marseille, in the South of France, the label focuses on using high quality, natural hand-dyed fabrics to create contemporary pieces that have steadily captured the attention of stylish women worldwide. Their garments can take up to six weeks to deliver…but customers are unfazed by it. NYC-based fashion writer and expert Tasnim Ahmed (@tsnmmd ) interviewed the founders of AZUR for NONSENSE 001 “ARTISANS”. 
Credits:  Words by Tasnim Ahmed @tsnmmd Photography by Giulia Frigieri @giuliafrigieriphoto