Come what may, we’re here to stay.
Bound by story.
Connected by struggle.
We stand as one.
Comment RISE to be the first to learn about this new experience.
POV: 1980s Bradford. Whoever was on our street, that was aunty or uncle.
Step inside the rooms, clubs, and streets where a generation found its voice. This isn’t just about looking back. It’s about how joy, resistance, and culture move forward to shape the way we live, gather, and celebrate today.
Feel it. Hear it. History, remixed.
This is your invitation in. Comment TOGETHER and be the first to witness the unheard we’re bringing to life for @bradford_2025 with @noghoststudio experience unfolds.
Something is coming.
History, remixed.
A new creative project in collaboration with @bradford_2025 - unlike anything we’ve ever attempted before.
Comment DANCE to step into the story.
Ever wondered what resistance sounds like? 🎵
Dhruva Balram from @dialledin_ takes us through the Built by Sound experience, a mixed-reality deep dive into how British South Asian communities in the 70s and 80s found joy, defiance, and identity through music. From dhol-fuelled nights to pirate-radio energy, Built By Sound pulls you straight into the rooms, clubs, and streets where culture was forged ❤️
Catch the experience from Friday 21st November at Loading Bay, the city’s pop-up cultural hub bringing it all to life.
From the library and the radio station to St George’s concert hall, Bradford is a bustling, vibrant city where culture, history and music come to life.
Don’t miss the experience, running for just a few more days.
Concept art by @jp_sndvl
Who’s stepped inside Built By Sound already? Have you been enjoying it?
We’ve loved seeing you revisit memories, share stories and shape what this experience means to Bradford.
📍Loading Bay, Bradford
🗓️ Untill 21 December
More tickets release due to exceptional demand!
We’re overwhelmed by the love you’ve shown Built By Sound. Tickets have now sold out ☎️☎️☎️
To everyone who stepped inside the headset, shared their memories, danced inside the archive, or brought their family to witness this moment… thank you.
Whilst this story begins in Bradford, its impact belongs to all of us. If you didn’t get a ticket, you can still step inside the world we built together, check out the full video.
✨ Thank you to the community in Bradford.
✨ Thank you to the Daytimers generation.
✨ Thank you to every single person who helped us honour this legacy.
✨ and thank you to @noghoststudio , and @bradford_2025
Here’s more concept art by @jp_sndvl . At the Belle Vue Studio, we share the stories of the British South Asian community who arrived in Bradford in the 1950s and 60s. Built By Sound uses mixed reality to immerse you in their memories.
It’s live now, don’t miss it! Get your tickets through the link in our bio.
