𝗖𝗼𝗺𝗺𝗲𝗻𝘁 ‘𝗚𝗔𝗠’ 𝘁𝗼 𝗴𝗲𝘁 𝗮 𝗹𝗶𝗻𝗸 𝘁𝗼 𝗜𝗻𝗱𝗶𝗮’𝘀 𝘁𝗼𝗽 𝟭% 𝗔𝗴𝗲𝗻𝗰𝘆 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗛𝗲𝗮𝗱𝘀’ 𝗥𝗼𝘂𝗻𝗱𝘁𝗮𝗯𝗹𝗲 𝟮𝟬𝟮𝟲 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗗𝗠!
At the Good Ads Matter Agency Business Heads’ Roundtable, Amitesh Rao
@nofencesfacing , Chief Executive Officer of Leo South Asia
@leoburnettindia , spoke about how conflicting perspectives between agencies and clients can impact working relationships.
He explains that there are times when both sides disagree on the direction of a brand or the way a brand should be built. In such cases, he emphasised the importance of recognising this early and, if needed, parting ways before things escalate.
At the same time, he also spoke about the practical side of making such compromises from a business standpoint. Walking away from an account isn’t without consequences, and those losses need to be made up elsewhere. As he mentions, you can’t run a business purely on morality and beliefs—the P&L (profit and loss) still has to be accounted for.
So while creative alignment is important, the foremost responsibility is to run the business successfully.
Panel Moderator: Navin Talreja
@navtalreja , Founding Partner, The Womb
@thewombkicks
This year, the conversations are supported by Invideo
@invideo.io , shaping how stories are created in an AI-enabled world.
Want to hear more from India’s Top 1% Agency Business Heads?
Head to the link in our bio to watch the entire Roundtable!
