Some behind-the-scenes from our latest shoot for @bookbeat.se (yes, hands can have main character energy too💅🏼).
Team:
DP: Oliver Olsson
Nail artist: Danielle Lundgren
Stylist: Pamela Norah Naakabale
Online artist: Wille Rising
Colorist: Mimmi Muskos
Project management: Noerd
#organizingfreecreativityradicaltransparency
On set with Kry — behind the scenes with B-Reel Films 💚
Team:
Creative Director/AD: Staffan Lamm
Creative Director/Copy: Carl Ewald Jannerfeldt
Strategy: Leo Bovaller
Project Managers: Jenny Kaiser & Caroline Dagsköld
Agency Producer: Pia Dueholm
Client Lead: Benkt Wästlund
Special thanks to B-Reel Films
Director: Torbjörn Martin
DoP: Nicke Johansson
Producer: Kalle Wettre
Production Manager: Dimona Fessahaye
Executive Producer: Lia Eliasson
Stills Photographer: Cornelia Wahlberg
Music Supervisor: Jenny Ring
Artist: Jelly Crystal
#organizingfreecreativityradicaltransparency
Eleonore Andersson works where intuition meets intention—creating with a quiet clarity that holds attention rather than seeking it. She approaches design intuitively, guided by ideas and emotion rather than fixed aesthetics.
“It’s more about intent, clarifying values, direction, and voice; the visual identity then grows of that framework.”
In conversation with Noerd’s @johannakamradt , she reflects on her process, and why she believes the next era of visual culture will be defined by one thing: evidence of the human hand.
Read the full interview at the link in bio.
#organizingfreecreativity#radicaltransparency
Take care, أعتني بنفسك, Ta hand om dig, Prenez soin de vous, Pidä huolta. Still images from our Kry campaign in subway stations across Stockholm.
Team: Creative Director/AD: Staffan Lamm Creative Director/Copy: Carl Ewald Jannerfeldt Strategy: Leo Bovaller Project Managers: Jenny Kaiser & Caroline Dagsköld Agency Producer: Pia Dueholm Client Lead: Benkt Wästlund Music Supervisor: Jenny Ring Artist: Jelly Crystal Special thanks to B-Reel Films: Director: Torbjörn Martin DoP: Nicke Johansson Producer: Kalle Wettre Production Manager: Dimona Fessahaye Executive Producer: Lia Eliasson Stills Photographer: Cornelia Wahlberg
#brandstrategy#campaign#storytelling #organizingfreecreativity#radicaltransparency
Our heaviest delivery ever! @adaysmarch just launched a small collection with a big personality starring Owe Gustafson’s iconic elephant.
Our role? Bringing it to life and sending it off on a journey of its own. A simple idea set in motion, animated by @alx.lund 👀
Ta hand om dig—A story about care, created with B-reel for Kry.
Stills by Cornelia Wahlberg.
Team:
Creative Director/AD: Staffan Lamm
Creative Director/Copy: Carl Ewald Jannerfeldt
Strategy: Leo Bovaller
Project Managers: Jenny Kaiser & Caroline Dagsköld
Agency Producer: Pia Dueholm
Client Lead: Benkt Wästlund
Special thanks to B-Reel Films
Director: Torbjörn Martin
DoP: Nicke Johansson
Producer: Kalle Wettre
Production Manager: Dimona Fessahaye
Executive Producer: Lia Eliasson
Stills Photographer: Cornelia Wahlberg
Music Supervisor: Jenny Ring
Artist: Jelly Crystal
#organizingfreecreativityradicaltransparency
Two weeks ago we launched a new long-term communication platform for Kry, built around two simple words: Take care.
Made possible by brave clients at @kry.se , and an incredible team on our side. Grateful to everyone who made it happen!
Team:
Creative Director/AD: Staffan Lamm
Creative Director/Copy: Carl Ewald Jannerfeldt
Strategy: Leo Bovaller
Project Managers: Jenny Kaiser & Caroline Dagsköld
Agency Producer: Pia Dueholm
Client Lead: Benkt Wästlund
Special thanks to B-Reel Films:
Director: Torbjörn Martin
DoP: Nicke Johansson
Producer: Kalle Wettre
Production Manager: Dimona Fessahaye
Executive Producer: Lia Eliasson
Stills Photographer: Cornelia Wahlberg
Music Supervisor: Jenny Ring
Artist: Jelly Crystal
Full case at link in bio!
#brandstrategy#campaign#storytelling
#organizingfreecreativity#radicaltransparency
We recently wrapped up a fun project for @bookbeat.se together with Note(design studio) and 3D artist Florian Offner, we explored how the BookBeat identity could be translated into 3D rooms, designed to balance imagination and reality, much like the experience of listening to an audiobook.
The result is a room-based template that enables BookBeat to communicate offers, titles, authors, and different genres in a flexible way.
Thank you team!💜
Creative: Gustav Egerstedt
Architect & Designer: Note
3D-Designer: Florian Offner
Sound Designers: Darwood Music
Online Artist: Wille Rising
Project Management: Noerd
#organizingfreecreativity#radicaltransparency
New 3D work for BookBeat, created together with Bruto Studio.
We brought @bookbeat.se ’s 90-day offer to life through sculptural, animated numbers, each representing one of their leading genres: crime, romance, and fantasy.
For more work, visit www.noerd.se/cases.
#organizingfreecreativity#radicaltransparency
“I try to be playful all the way and keep a light touch. As soon as I get too serious, the process gets infected. I like to keep sessions short and frequent. Getting a good night’s sleep between sessions does wonders.”
We caught up with Stockholm-based creative Johan Holmström, an independent creative director, copywriter, and storyteller with over 20 years in the industry, to talk about play, craft, and why the best ideas often feel a little weird.
From advertising to screenwriting, and shaping Noerd’s own tone of voice, Johan’s perspective is a thoughtful reminder that great work often emerges just outside our comfort zone, where things feel slightly off and unexpected.
Enjoy the full conversation via link in bio. #organizingfreecreativity #radicaltransparency
LIMONATA, @minomarket.se ’s own lemonade. llustrations and packaging designed by us, on shelves everywhere.
Designer: Nikolaj Kledzik Illustrator: Julia Hermansson Final Art: Theresa Lee Zonars Project Management: Noerd
Photos: MINO MARKET
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#packagingdesign#finalart#illustration
