New Article: Ethics Without Economics Is Just Theatre
By Nick Mabey – Co-founder, Assembly
Part of a series reflecting on the state of specialty coffee for Assembly’s 10-year anniversary.
Looking honestly at the last ten years, and more importantly at the work required for the next ten,
@nmabeyqc shines a spotlight on the narratives surrounding coffee buying:
“Specialty coffee has developed a damaging moral hierarchy: the buyer as ethical arbiter, storyteller-in-chief, and unofficial development economist.
In this narrative, fluency in the language of impact is treated as evidence of impact itself. The industry rewards those who can describe procurement convincingly, not those who can design it effectively.
The problem isn’t simply bad margins or naive operators. It’s that we’ve collectively elevated a coffee buying culture that mistakes intent for outcome, and ethics for economics...”
Read the full article via the link in our bio.