On Sant Jordi🌹 We celebrate the rose and the word: beauty that moves us and reason that gives it meaning.
This year, as we celebrate 7 years of mid/night 00.00, we return to the origin, to the initial idea that inspired Marc and me to create the brand: the meeting point between plants and science, between instinct and consciousness, between nature and reason.
From the beginning, we have been inspired by the aroma, strength and properties of the plants around us: those at home, in the garden, and those growing by the sea. But also by research, technology, and the ability of science to extract the best from nature with respect, awareness and efficacy.
Self-care is also a way of thinking. Of pausing. Of listening to oneself. That is why we chose midnight as that intimate moment when personal care becomes an act of reflection, a space where reason and nature meet.
Happy Sant Jordi. 📖 🌹
