After years of working in the experiential marketing and hospitality industry, I saw a gap in the market. My vision was to create a space that supports artists and gives them the opportunity to showcase their sound.
What started as a passion project just a few years ago has now grown into a full talent agency. It felt only fitting to officially launch on International Women’s Day, as empowering women in music was the very foundation this agency was built on.
I couldn’t be more proud of the team we’ve built and the community that has formed around it. And this is only the beginning.
Today, ALTO represents 20 artists and supports dozens of music programs across the city, working alongside luxury brands and community events while providing full AV, marketing, and creative activations.
Thank you to everyone who has supported me along this journey. To the people who believed in this vision and helped bring it to life in ways bigger than I ever imagined.
Happy International Women’s Day to all the incredible women who made this dream possible, and to the amazing men on my team who support and uplift this mission every day 💞✨
In My Feels Friday. ✨
Playing @codatoronto for the first time last year was a bonus square on my 2025 bingo card. Forever grateful to my good friend @djsheramusic for inviting me to play alongside the @yourstrulycommunity and warm up the decks for the legend @esseluk
Full live set can be found on SoundCloud ☁️
@alexgayoso_ the man behind the 📸
🌹🪩 ROSE DISCO TORONTO 🪩🌹
This was one of my biggest milestones yet, playing round two of @rosediscoto but this time in the city I’ve made my home, and on the hottest day of the year. Looking out at the crowd and seeing so many of my friends who’ve supported me from day one honestly meant everything 🫶🏻
Sharing the stage with incredible artists like @iamneverdull and @felixcartal was such a surreal, full-circle moment - a true reminder of why I love what I do.
The full live set is up on YouTube for anyone who wants to relive the day or experience it for the first time. ❤️🔥
Saturday, May 16th ✨ We’re hanging with our friends @thedirtttylaundry on Queen West. The newest kids on the block, launching just a few weeks ago and already making noise. Serving up Tex-Mex all night long with a cocktail menu that absolutely hits.
Catch @nikolinanolan & @hi.mj going b2b all night long this Saturday 🌶️🍸
Weekly Mix Part 16, coming to you from yesterday’s sauna session at @nrghaus
“Dancebaby” by @soullegendmusic has been on repeat lately. A feel-good house groove with soft, pretty vocals that roll perfectly into that bouncy, uplifting energy. Easy Sunday listening ✨
What is destined for him, so it shall remain ✨
A Sanskrit tattoo I received in the back of a van in Byron Bay and somehow became the anchor of my year.
Every no, every ending, every door that closed wasn’t loss, it was redirection. Making room for what was always meant for me.
2025, you were only the beginning and I loved you for it
