Biggest small step of my career? Smallest big step? Either way, directing this very quick, blink-and-you’ll-miss-it, :05s spot for the Super Bowl was a blast - and was my first foray into working on a VFX heavy shoot, featuring our infamous polar bear
@newbearnewme , rendered beautifully by
@framestore . Shoutout to
@pepsi for the opportunity,
@stevefrechtman for setting me up,
@BBDO for trusting me with their creative,
@nickmaciarz for DPing and always being a thoughtful and collaborative creative partner,
@SPstudios for hosting us, Esme Pajkovic for being an exceptional AD and my voice on set, and
@heidiburbs at
@makers for putting all the pieces together. Oh! And my beautiful wife
@christine.scherer for being in the animation/timing reference with me! On to the next! Go Pats!
🐻❄️🥤🏟️
