Very excited about this announcement! AI has been gobbling up everyone’s creative work and identity without permission, and RSL Media is a huge step toward solving this problem.
RSL Media is a nonprofit, open-standard framework that enables people to declare and control how AI systems can use their creative works, identity, likeness, voice and other rights through machine-readable consent signals.
It’s free for anyone to use, whether you’re an artist, creator, company, or simply want to protect your likeness.
Because RSL Media is a code standard, I’m posting a black-and-white photo holding my fingers in the shape of brackets: < > In coding, brackets signal machine to machine communication.
This standard is the first of its kind. Advocates and supporters include Javier Bardem, George Clooney, Viola Davis, Tom Hanks, Dame Helen Mirren, Steven Soderbergh, Kristen Stewart, Meryl Streep, Dame Emma Thompson, Creative Artists Agency and the Music Artists Coalition.
You can go to and reserve your Consent ID now. I’ve done this for both my personal likeness and 311.
We invite you to join the campaign and stand up to big data!
Post a black-and-white photo with your fingers forming brackets.
Tag
@rslmediaorg and #ProtectHumanCreativity and nominate 2–3 friends to do the same.
Suggested caption:
“I’ve reserved my RSL Media Consent ID. Have you?
Go to rslmedia.org to reserve yours.
Because consent is a human right.”
