Brand identity and website for Waymark Comms, a narrative strategy studio for founders who want to communicate with more clarity and intention.
The name comes from wayfinding: a waymark is the marker that tells a pilgrim where they are and where to go next. That’s exactly what @nfwidmer does for his clients.
Check out the Waymark site:
Beautiful afternoon celebrating the courageous love of @nfwidmer and @jaleeslatu
These two met walking across Northern Spain three years ago as pilgrims on the Camino de Santiago. Today they received their marriage certificate from the state of NY to kick off a months long visa process. We shared a Galician meal in SoHo to mark the occasion.
Nick and Jal have persevered across international borders, time zones, and cultural barriers to make it to today. A herculean effort that’s not gone unappreciated by their loved ones.
‘Buen Camino,’ as the pilgrims say. See you on The Way.
I’m guilty as anyone of using Instagram as a highlight reel, which of course never paints the full picture. Earlier this year I went through a pretty heavy stretch of depression—an experience I wrote about in a new essay on Substack. If you’ve faced your own battles with mental health, or love someone who has, I hope this might provide a bit of solace.
Link: /pub/nickwidmer/p/on-depression?r=9boj7&utm_medium=ios
