Someone pinch usāwe can hardly believe weāre part of this incredible cohort of finalists for the 2024 Earthshot Prize! Weāre beyond honored to be in the company of these world-class change-makers, and we canāt wait to work alongside them as part of the @earthshotprize fellowship over the next year. šĀ
Huge congratulations to our fellow finalists! āØĀ
#WasteFreeWorld #Earthshot #Earthshot2024 #GroundRules #BiobasedMaterials #CircularEconomy #PlasticFree #NFW #Innovation
Whatās @stellamccartney have to say about MIRUMĀ®? Itās the only plastic-free alternative to leather built to scale.
Swipe ā”ļø for the interview clip from @bloomberg at #COP28.
FUTURE OF FASHION: Introducing MIRUMĀ®, a world-first plant-based, plastic-free and fully circular alternative to animal leather.
MIRUMĀ® is innovated by @NFW_tech using a custom blend of natural and renewable vegetal and mineral-based ingredients, as explained by Mary from their team.
At the end of its life, it can be recycled into new materials or returned to Mother Earth as nutrients. We crafted our Falabella Re-Edition bag from MIRUMĀ®, which debuted at our #StellaWinter23 runway show.
Shop the Falabella Re-Edition in MIRUMĀ® in-store and at stellamccartney.com.Ā
Empowering the next generation of conscious innovators, NFW is supported by SšS Fund ā a $200 million investment fund, co-founded by Stella.
#StellaMcCartney #Falabella #vegan #crueltyfree #plasticfree #NFW #SOSFund #PlantsNotPlastic #MadeWithMIRUM
From regenerative fashion to biodiversity data to global policy change.
At #LondonClimateActionWeek, Mary (@NFW_tech ), Dimple (@NatureMetrics ), and Rita (@Hacfornatureandpeople ) shared how their work is transforming the future of our planet.
Natural Fiber Welding (@NFW_tech ) is replacing plastic in fashion and consumer goods with biobased materials that are circular and compostable
In partnership with Terra Genesis, the Regenerative Rubber Alliance, and Thai farmers, NFW is expanding the support it is offering to grow the regenerative supply chain for natural rubber.
The smallholder cooperative in South Thailand is preserving and helping spread regenerative agroforestry practices across 500 hectares, which is expected to save an estimated 3,000 tonnes of carbon.
NFWās model aims to connect sustainable design with climate-smart supply chains, replacing fossil-fuel-derived plastics in shoes, interiors, and clothing with natural fabrics.
The Mano Pochette by @loue_studio is here ā and we couldnāt be more excited.
Crafted in Spain with care, intention, and MIRUMĀ®: our plant-based, plastic-free leather alternative.
This launch is a testament to whatās possible when beautiful design meets bold materials. š
Huge congrats to founder @elenamannn ā weāre so proud to be part of your journey.
Now for a very important questionā¦
š¤ black or š¤ cognac?
Tell us below! ā¬ļø
#MadeWithMIRUM #PlasticFree #PlantBased #LoueStudio #MaterialInnovation #ConsciousDesign #NewLaunch #SlowFashion #HandbagGoals
INTGR x MIRUMĀ®ļø
Innovation by NFW.
The INTGR debut collection is crafted with MIRUMĀ®ļø, the worldās first fully circular, plastic-free, plant-based leather alternative, developed by Natural Fiber Welding (NFW). Unlike conventional vegan leathers made with plastic, MIRUM contains zero petrochemicals, is non-toxic, and engineered to endure. At the end of its life, it can be recycled into new materials ā closing the loop without compromise. This is more than sustainability ā itās the future of fashion, built on integrity, intention, and longevity.
#INTGR #mirum #futureoffashion
"I realised everything in my closet was plastic." This was the moment that Mary, Creative Director at @nfw_tech , knew she had to take action. NFW is making plant-based materials that can replace plastic in everything from cars to clothing.
We are so honored to be part of the 2024 Earthshot Prize family alongside all of these incredible organizations and environment champions. We couldnāt be more excited for the year ahead, where weāll work together to support each other and scale our solutions through the Earthshot fellowship. Huge congrats to @altyndala_kz , @hacfornatureandpeople , @gayoghana , @advancedthermovoltaic , and @keepitcoolapp . Check out the entire cohort to learn how theyāre driving real change for both the planet and its people!
We are counting down the hours to The Earthshot Prize Awards Ceremony tomorrow! In the meantime, weāll be reading these fantastic stories from @people and @townandcountrymag šNFW Creative Director Mary Allen has been on the ground in Cape Town, South Africa with the other finalists, building connections in the coalition. Best of luck to this inspiring group, we are honored to be in your company!
Collaboration is everything. Itās the forward-thinking brands, willing to embrace new materials and break away from the status quo, that make NFWās mission possible. š± Weāre still overjoyed to be shortlisted for the Earthshot Prize! š A huge thank you to our amazing brand partners who have brought MIRUMĀ®ļø, CLARUSĀ®ļø, PLIANTā¢ļø, and TUNERAĀ®ļø to life in bags, shoes, clothes, and more. Youāre the ones making real material change happen. šāØ
Hereās a glimpse of some of the beautiful products our partners have created with our biomaterials! šš
