A new era of marketing to women. 🗣️
Our founder saw too many brands stuck misunderstanding her, running the same playbook, and chasing clicks instead of investing in loyalty.
We exist to solve this gap. Are you ready to make your Next Play?
Our playbook is here. 🎯
The Next Play logo wasn’t sketched in a design app. It was born from a moment: our founder mid-competition, taking a shot on goal – the ultimate embodiment of playmaking.
We’re here to change the game. To represent women stepping into their power and leaning forward, never back. To celebrate risk. To start a new conversation with her at the center.
We built this for you. Swipe through for the blueprint. 🏹
To every woman who has ever felt like an afterthought in marketing: this one’s for you. 🎙️
Introducing the official Next Play logo: built with intention, designed to honor women boldly and unapologetically – just as we promise to help brands do. I sat down with our Head of Branding @jesssicalia to discuss the origin story.
🔗 in bio for the full breakdown on Substack! This is worth the read.
Welcome, playmakers ⚡
Next Play is dedicated to creating authentic worlds that are tailor made for a brand’s audience. Our goal is to create a community space, not a traditional influencer event.
Thank you to @fortacosmetics for trusting us with your vision!
Read more through the link in bio about our mission-led brand work.
These colors aren’t an accident. 💙💚
We chose a palette that makes a statement for women, because we’re building a community that’s electric, never soft. You belong here, playmakers.
🔗 in bio for more of our color story on Substack.
Are you showing up in cultural moments because you believe in something — or because the calendar told you to?
The brands that get it right earn her trust year-round. The rest are just performing when it’s convenient.
Cultural moments reveal your relationship with her. They don’t define it.
More on this philosophy in our newsletter. 🔗 in bio to subscribe!
#culturalmoment #marketingtowomen #brandstrategy #nextplay
A little window into life lately, training for the @wll season and building @nextplaycreative at the same time.
Counting down the days until I’m back with @nycharging for opening weekend! 🤟🏼
Personal brands had their moment. Community-led brands are what’s next 🗣️
Who’s building 𝙧𝙚𝙖𝙡 community right now? Let us know in the comments ⬇️
#brandstrategy #womensmarketing #community #nextplaycreative
