Psycho Bunny + Will Buxton.
Recognized globally as one of racing’s most trusted voices, Will brings authority, credibility, and a deep connection to fans across Formula 1 and INDYCAR. His bold persona and disciplined presence align naturally with the Psycho Bunny brand.
Work with Bonobos
Bonobos built its name on fit. Over time, the brand moved away from what made it unique. We were brought in to reset the foundation. The result: Fit First. A platform that makes fit the source of style and the driver of confidence. Comfort for your body and your personality, in equal measure.
Our work with Goodline for CVS
Men want to look good and feel better, without the fuss. CVS asked us to build a grooming brand with clean, effective products and a simple routine. The result. Goodline. A modern take on barbershop tradition, built for today. We handled everything from strategy and naming to packaging and in-store design. The system is simple, confident, and designed to stand out. The tone is direct with a wink, mixing ingredient insights with easy charm. Goodline helps guys feel good in their skin, with a brand that gets straight to the point. #NewMonster #Goodline #CVSBeauty #MensGrooming #BrandDesign
Our work with TravisMathew
As TravisMathew expanded into womenswear, they needed a brand evolution to match — one that spoke to a broader audience while staying true to their off-course confidence.
We developed a full refresh, from strategy and tone to design and campaign print /video creative. The platform, Made to Meet the Moment, a with Reggie Bush and rolled out across social and paid media — setting the stage for what’s next. #NewMonster #TravisMathew#BrandRefresh #BrandStrategy #MadeToMeetTheMoment
Our work with Flint Park
Flint Park is where purpose meets performance — a tennis-rooted brand grounded in sustainability and timeless style. We partnered with them to build a brand identity from the ground up, blending ethos and edge in equal measure.
From strategy and logo to tone and art direction, we created a visual and verbal system built to make an impact — on and off the court. #NewMonster #FlintPark #SustainableStyle #BrandIdentity #ArtDirection #TennisCulture #Tennis #Roland Garros
Our Work with Helzberg
In 1967, Barnett Helzberg of @helzbergdiamonds coined the phrase “I Am Loved” inspiring generations of stories. To help Helzberg express this core mission of making people feel loved, we worked with award-winning creative and muralist, @jasonnaylor to ‘show some love’ to their headquarters. Three days and countless spray cans later, Helzberg had an iconic community space for all to see (and feel) their love. #newmonster #helzberg #iamlove #mural
