Thursday night in Miami, we gathered for a meaningful conversation around change, identity, and reinvention. 📖
Our CEO, Sergio Roitberg, presented Somos Otros at Books & Books alongside Andrés Oppenheimer, in a conversation centered on how we evolve in a world defined by constant transformation.
Throughout the evening, both explored many of the ideas and questions shaping the book: from reinvention and uncertainty to the evolving ways we live, lead, and connect with others.
Thank you to everyone who joined us for such a special night in Miami.
#SomosOtros
Una conversación que sigue resonando.
Después de presentar Somos Otros, Sergio Roitberg profundiza en una idea que nos atraviesa a todos: ese momento que nos cambió para siempre.
En este fragmento del podcast de Merca 2.0, habla sobre la Generación P: una generación que no se define por edad, sino por una experiencia compartida que transformó nuestra manera de ver el mundo.
Porque más allá de lo que pasó, importa lo que dejó: nuevas formas de pensar, de conectar y de construir.
Hoy no somos los mismos.
Somos otros.
🎧 Link en bio para ver el episodio completo
Aún con la energía de esta gran noche ✨
Les compartimos algunos de los mejores momentos del lanzamiento del partnership entre @newlinkgroup y SUMMA Sports.
Gracias por ser parte de una noche tan especial.
Still feeling the energy from this special night! ✨
Here are some of the best moments from the launch of the partnership between @newlinkgroup and SUMMA Sports.
Thank you for being part of such a special evening.
Sports have never been a solo game.
The biggest wins, the defining moments, the stories that stay with us, they’re built as a team, on and off the field. Newlink Group and SUMMA Sports come together to shape a new era of sports engagement — where athletes, brands, and empowered actors in more meaningful ways.
Because the best results don’t happen alone.
They happen when you play as one.
This Women’s Month, we celebrate the voices, ideas and leadership that move us forward.
Across Newlink Global, women bring creativity, perspective and courage to everything we build together. Their impact reminds us that progress happens when we support, empower and uplift one another.
Because when we grow together, we create a better future.
#WomensMonth #NewlinkGlobal #GiveToGain
Inauguramos sede en Barcelona como mejor sabemos hacerlo: generando conexiones con nuestros #EngagementTalks.
Una jornada para compartir ideas, experiencias y nuevas perspectivas sobre los seis territorios clave del Engagement actual: Marca, Cultura, Reputación, Turismo, Arte y Compliance.
Gracias a todos los que nos acompañasteis y a quienes hicieron posible este día tan especial.💛
Leadership is also built by sharing 🤝🌍
Last week, we held our Newlink Leaders Summit, bringing together leaders from our global offices to exchange ideas, share strategic insights, and align visions.
Beyond key conversations, it became a space to strengthen our culture, connect as a team, and reinforce the engagement that defines us as Newlinkers.
Because when leadership is built in community, the impact is greater.
Hoy no compramos en tiendas online.
Compramos donde ya estamos.
En Somos Otros, Sergio Roitberg analiza cómo el e-commerce evolucionó hacia la conversación, el feed y la recomendación social.
Desde cualquier app, incluso en una transmisión en vivo.
La lógica se invirtió:
ya no buscamos marcas, buscamos personas en las que confiamos.
Los negocios nacen de la comunidad, no de un plan de negocios.
Y el social commerce es la prueba más clara de la era del unknown.
#SomosOtros #SocialCommerce #EraUnknown #Newlink
Branding today isn’t about being louder.
It’s about being more relevant.
The foundations remain the same: purpose, identity, tone and voice.
What’s changed is how brands build them.
Today, brands are shaped through trust, human connection and real value.
Through technology that feels intuitive.
Through experiences that are personal, not invasive.
Through actions that prove what a brand stands for.
In a digital-first world, the brands that truly stand out are the ones that feel human.
Because at the end of the day,
brands aren’t built by what they say,
but by how they make people feel.
Cuando el mundo se volvió impredecible, buscamos control en lo cotidiano.
Encendimos la creatividad doméstica.
Aprendimos a crear, a experimentar, a reconectar con lo simple.
No solo para alimentarnos, sino para calmar la cabeza.
Este fragmento de Somos Otros, de Sergio Roitberg, nos recuerda algo poderoso:
la capacidad humana de adaptarnos, reinventarnos y encontrar sentido en lo esencial.
📘 Disponible en librerías de Buenos Aires y en formato digital para el resto del mundo.
Everyone is talking about how AI is transforming communication.
What’s often left out of the conversation is this:
AI doesn’t understand reputational context.
In corporate communication, speed isn’t always an advantage, and automation without judgment can dilute identity, homogenize messages and amplify mistakes.
The real challenge isn’t using AI, it’s knowing which decisions should never be delegated.
At Newlink, we believe AI doesn’t replace strategic communication. It makes it better.
How are you integrating AI into your communication processes?
