NEW IDEA CORP

May 23rd @shemar.pierre

NATIONAL ANTHEM @shemar.pierre Directed and edited by Shemar Pierre Cinematography @cavitybrain Prod. By @whiskerprince Out now on all platforms

PLEASE STAND National Anthem by @shemar.pierre Prod. By @whiskerprince Friday 03.27.26

Mexico City, thank you for a special week. To everyone who came through the exhibition and spent time with the archive we felt the energy, the curiosity, and the love. It meant a lot to share this body of work with you. A special thank you to @antsoulo @Niidal , @jfasja , and @bytanima for making this happen A huge thank you to @EllaHussle and @Mikelikesrap for providing the soundtrack to the week And deep appreciation to @Hule.MX and @Balagan.mx for allowing us to take over your space and bring this vision to life. Until next time. 🎞️: @antsoulo @italodiazz

Join us on February 5th to experience an art installation built around the nostalgia of the burned CD. 5,000+ bootleg mixtape CDs. Handwritten track lists. Scratched cases. Early Photoshop artwork. Analog listening. A whole era of hip-hop culture sitting in one place.  Feb 5th, Mexico City  3 song performance and DJ blackpower set by @mikelikesrap DJ set by @ellahussle   RSVP link in bio Opening 6-9 pm @ Hule Address - Av Michoacán 75 Afterparty 9 pm - 2 am @ Balagan Address - Calle Gral. Prim 66C Juárez Ft  Powered by @newideacorp , @sukai.cdmx @hule.mx , @balagan.mx @studiopuja Curated by  Ladin Awad @niidal Tanima Mehrotra @bytanima Anthony Hilliard @antsoulo Before streaming algorithms decided what we listened to, mixtapes were how music actually moved. They lived in basements and bodegas, got sold out of car trunks, sat on barber shop counters. People made them for each other. They weren’t just products, they were also conversations. They told you who someone was, what their city sounded like, what mattered right now. Handmade meant something. Regional identity meant something. When a CD got passed around, it wore down. It accumulated scratches and writing. It became an object with a history. Opening night at @hule.mx invites you to engage with the material, CD’s sprawled on the walls, stations set up for deep listening, and the opportunity to dig through the collection. This isn’t a trip down memory lane - this is a hard look at what we traded away. Built around the afterlives of the mixtape, the after party @balagan.cdmx will give life to the archive through intention and performance. Tracing how music moved hand to hand - and how it continues to reverberate today. Flyer by @callmesabla

Let’s go ! Shemar Pierre Whisker Prince Brinx Parker New Idea Corp just starting !

New Idea Corp × @shemar.pierre Hat now available on site Link in Bio!!

New single HARLEM SHAKE by @shemar.pierre out now on all platforms Prod @kouturebaby Videography @cavitybrain

New Idea Corp website live ! New Idea x Shemar Pierre Harlem Shake Video and Hat Release Available on the site now

Next - Tapes

Almost time Harlem Shake @shemar.pierre Song and Video out soon

Huge love to everyone who stopped by the New Idea exhibition at AVAILABLE WORKS. We shared a first look at our CD archive acquired from Elliott Wilson —ranging from promotional CDs to instrumentals and mixtapes. Big thanks to @somethingspecialstudios @geoffsnack @wsanyc for having us. #HipHop #RnB #RapArchives #MixtapeCulture #Instrumentals #PromoCDs #CDArchive #MusicArchive #NewIdeaCorp #AvailableWorks