We’re so pleased to share our latest work with Frito Lay and @pepsico_design at the 2024 Super Bowl in Las Vegas. “Chip Strip” is a multi-day Las Vegas theme strip themed consumer activation featuring interactive fan activities like the “Cheetos Chapel”, “Dinamita Duel” and the “Snack Pot”, and all sorts of other fun stuff. So many thanks to all our good friends and trusted fabrication partners @onehatonehand , @spectacle_works , @graficolv (and so many others) for these awesome builds.
RT 57 is a pop-up fan experience and live event we produced for our friends at Frito Lay for this year’s Super Bowl in Phoenix. The concept combined multiple Frito Lay brands and featured multiple fan experience’s and activities that paid homage to Arizona’s iconic RT 66 roadside attractions! RT 57 also featured a stage hosted by @idstroy featuring some of the NFL’s biggest and best athletes including Peyton and Eli Manning, Terry Bradshaw, Trevor Lawrence, AJ Dillon, Fred Warner, Micah Parsons, Justin Jefferson, Victor Cruz & Jamaal Williams. The stage also featured tasty chef demos from Phoenix stars Stephen Jones, Justin Beckett, Krystal Harris and Juan Ojeda.
It was a massive build and undertaking, and we couldn’t have done it without the best team and local partners imaginable. Thanks to everyone involved who made this incredibly ambitious project a reality.
@spectacle_works@sixsevenstudios@imagecraftaz@sutrastudiosaz
Photos: @avan_to_graphy
#route57 #fritolay #superbowl
Tost By Tostitos is a pop-up restaurant experience we produced at this year’s Super Bowl in Phoenix merging Tostitos product with high-end cuisine and chefs. For this project we partnered with the wonderful @rooseveltrowcdc for our venue, and collaborated with many Phoenix artists for a series of murals and installations celebrating food and Phoenix’s culinary culture.
Artists:
Ivan Niebla @maderamalo
Ivan Niebla's work is a tribute to his mother's childhood home and upbringing in Mascota, Jalisco.
Danny Upshaw @unheard.harmony
‘Mi Catering' is a mural project that is an immersive visual experience that tells the story of a family-owned catering business that has become a staple at the downtown Phoenix Farmer's Market.
Ariana Enriquez @arianabelen.art
Yoya's Table focuses on Ariana’s connection to food through the lens of family history and places where we congregate around food,specifically my great aunt Gloria's (Yoya) vibrant green dining room table.
Cristian Gomez @cgngu
Cristian is an artist from Phoenix, Arizona who specializes in creating portraits and hyper-realistic artworks.
#fritolay #superbowl
Tost By Tostitos is a pop-up restaurant experience we produced at this year’s Super Bowl in Phoenix merging Tostitos product with high-end cuisine and chefs. For this project we partnered with the wonderful Roosevelt Row Arts District Welcome Center for our venue, and collaborated with many Phoenix artists for a series of murals and installations celebrating food and Phoenix’s culinary culture. Post-event this build and renovation was donated to Roosevelt Row to further their mission of supporting the arts in Phoenix. Thanks to all the talented people who made this project a reality.
Roosevelt Row: @rooseveltrowcdc
Cloth and Flame: @clothandflame
New York Design & Construction: @nydac
#fritolay #route57 #superbowllvii
We’ve been in Phoenix for weeks producing two really fun projects for Frito Lay for this year’s Super Bowl - Rt 57 a fan experience and live show featuring some of the NFL’s biggest stars, and Tost By Tostitos a high end pop up restaurant experience. Thanks to everyone who helped
make these ambitious projects reality!! So great to be creating live experiences again with the best team in the universe.
Harlem based photographer and artist @_aligiance captured this portrait during #camptazo as part of his #blackkings project. They recently had an interview published. @uproxx about this series and being able to photograph @rza at @pioneerworks
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#newcreatures #tazotea #tazo #blackkings #rza #wutang #photographer #newyork #hiphop #experential #blackandwhitephotography #blackandwhite #pioneerworksbrooklyn
We were so so happy to host Vanessa Rochelle Lewis at our NewNow studio recently. Thank you @the.ugly.black.woman for everything you do to make this crazy world a more compassionate, joyful, and human place. Please check out (and support!) her latest projects Solidarity September and Black Healing October.
Head over to blackhealingoctober.com to support and join the work.
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#healing #healingoctober #reclaimugly #solidatiryhealingseptember #blacklivesmatter #oakland #workshop #baltimore #newnow #solidarity #newnowoakland
@redbullarts has launched a grant opportunity for artists from 20 cities. Applications are now open for a variety of mediums on a rolling basis for the next few months.
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#artist #artistgrant #grantopportunity #grants #redbull #baltimore #detroit #stlouis #opportunity #makeart #fundart #redbullarts #redbullartsgrant #applynow #art
@chefkulture is the preeminent network for black & brown culinary professionals and urban food culture across the country. Their mission is to utilize the talents of our members to disrupt and dismantle food deserts and facilitate food justice. As part of @tostitos #CasadeCrunch Chef Kulture created delicious recipes for public sampling.
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We have been seeing lots of lists of Black owned restaurants. Support them, and support black chefs for your next event.
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Be sure to check out their recipes and community of chefs across America.
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#newcreatures #casadecrunch #nachos #blackchefs #recipe #miami #bayfrontpark #tostitos #cooking #fritolay @fritolay #nfllive #superbowl2020
@b360baltimore is a community partnership dedicated to changing the perception of engineers by creating an avenue for students to learn about STEAM using dirt-bikes.
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Check out the conversations and workshops they are hosting virtually as part of their Toolbox as they continue work during Covid.
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In 2019 B-360 partnered with New Creatures and @redbull to host a public showcase and workshop in Baltimore MD.
Consider donating to them today to support future engineers.
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📸 @nellaware
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#baltimore #dirtbikes #stem #education #supportblackwomen #newcreatures #redbull #blockparty #engineers #dirtbike #dirtbikeriders #education #b360 #hollinsmarket #ride
As the fight for racial and criminal justice continues, we are reminded of this quote and guiding prinicipal that informs our work and how we wish to show up in this fight. Through projects like @themedicine.show we remain committed to collaborating with, supporting, and sharing the stories of some of the amazng grassroots activitsts and artists who are doing the work for social justice everyday.
Today we would like to shout out our friends @overcomingracism who seek to build more equitable institutions through comprehensive race and equity training. Earlier this week we made a donation to the organization to support their latest video content series "This is the Moment". Please consider supporting their work, watching their videos, and sharing with those in your community.
We truly believe that it’s a sum of all the pieces, so while the large well known organizations play a key role in this fight, we must not forget the local grassroots leaders doing the work on the ground. We believe that’s the sweet spot in making real and lasting impact.
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#newcreatures #blm #patreon #socialjustice #grassroots #impact
