Ohhh so you’re an introvert huh?
I bet you’ve skipped at least one event thinking, “I’ll go next year.”
Same. For literal years🙃.
But honestly? These rooms are where the good stuff happens 💅
I recently had the chance to attend @spotlight_conf by @semrush in Amsterdam through work, and it was packed with creative energy and sharp insights ✨
If you’re a founder or content creator, here are 3 things you’ll want to keep in mind:
→ AI is changing content discoverability
Google is no longer the only gatekeeper. Tools like ChatGPT, Perplexity, and Gemini are surfacing content from YouTube, Reddit, blogs, and more. Visibility now means being findable everywhere.
→ B2B content should feel human People still share what makes them feel seen, not just sold to. Relatable, bold storytelling is what breaks through.
→ Creative momentum beats perfection The fastest-growing brands are shipping ideas quickly and taking thoughtful risks. Safe content rarely gets remembered.
Personally, I also left with: 🫶 deep convos with other women in marketing 🎥 real inspiration around how creators are shifting their content strategy with AI
Also, huge shoutout to @zariaparvez (ex-Duolingo, now DoorDash) for such an open, honest mastermind session 💖 So many notes taken.
This space moves fast, but there’s real opportunity if you’re willing to lean in 💻✨
#womeninmarketing #amsterdam #contentcreators #socialmediacontent #dutchcontentcreative #spotlightConf
food + london? 🏃🏾♀️
you’re planning your next London trip and need food inspo 👀 ?
these are the London food spots we’d eat at again in a heartbeat.
save this for your next trip ✨
#londonfood #londonsohofood #bestfoodlondon #londontripvlog #placestoeatinlondon what to eat in London, london eating places, london mini vlog, what to eat in london
what’s it like being a hand model? 🤷🏾♀️
welllll, hand modeling is honestly so fun.
you get to work on cool sets with super creative people and be part of some really fun projects.
is this something you’d try?
pov: you’re hiking through picos de europa, living your best offline life…
and you’re completely unaware that the entire country is in a blackout😥. iconic behavior, really.
my first ever hike in spain and honestly? not as prepared as I thought, but somehow that made it even better.
we had a couple of mini stops along the way to catch our breath, take in the views, and soak up that perfect sunny weather ☀️ but this little lake moment?
chef’s kiss🤌🏾.
it wasn’t even the final destination but it gave main character energy
we didn’t film the end of the hike because sometimes you’ve just gotta be in the moment.
plus our legs were screaming and our phones were basically just cameras at that point
biggest lesson learned? good boots matter. cause these @salomon gems came through for every rocky climb, every uneven step and every “wait how much further?” moment 🥾
if you’re thinking about hiking picos de europa, do it. bring water, snacks, great company and say “hola or buenas” to your fellow hikers yall.💗
hiking picos de europa | asturias, spain
#hikingspain #neverstopexploring #asturiasnature #spainoutdoors #womenwhohike #travelspain #salomonhiking #hikinglife #naturelovers #mountainviews #europehikes #slowtravel #hikingseason #spring #spaintravelvibes #trailadventures #blackgirlhiking #lakestop #girlswhohike
