An interview with
@eliza_l_beecroft the founder of
@nectar__studios
• How did Nectar Studios begin, and what inspired you to create the platform in the first place?
I started directing and styling photoshoots and I wanted to have a name to act as an umbrella term for any styling, costuming, creative direction and event management I did, so I could just use my real name for modelling.
• What is the core mission of Nectar Studios, and how would you describe this initiative in your own words?
The core mission, aside from being a creative outlet for me, is to show fashion in both commercial and more artistic forms that decenters the status quo. I want Nectar studios to be synonymous with diversity and sustainability, partnering with models of all kinds and independent, smaller business that focus on slow fashion or recycling.
• In what ways do you see the studio as a space for community-building, not just creativity and how do ideas of belonging, representation, or cultural identity influence the work Nectar Studios produces?
I’m so proud of the projects that have started with a conversation at a show, and I think that cultivating a feeling of safety and comfort at the show is a catalyst for these conversations. I often prioritise working with people I know or people who have had trusted friends vouch for them to make the atmosphere safe and comfortable for everyone involved, and I at least try to lead the events with an ‘we’re all in this together’ kind of attitude. I think that’s what makes it a community. I want my shows and my shoots to be an opportunity to meet people you can relate to and help them or be helped by them to create something together, while proudly showing who you are as an individual. I also just truly love displaying different cultures and subcultures to a wider audience because I think it bring a diversity of perspectives to the overall creative output that you just don’t get when everyone looks and thinks the same way. I know I proudly show the things that make me the person I am, and I want the people I work with to feel safe to do the same.