Natalie Galvez Mazal

Website updated 🪄💻 Now let’s be real for a second. If you haven’t started planning your next calendar year yet, you’re already behind. Brands that hit the ground running in January are already building that momentum now. So grab your coffee, block out an hour, and let’s get your strategy together. Decide what’s working, what’s not, and where you actually want to take your brand next year. 🔗 in bio.

Social media is not an afterthought, it’s a brand’s first impression. That’s why I built NatGal Creative: to provide the strategy, creativity, and support teams need to grow without burning out. Hope this finds anyone feeling stuck or burnt out. It’s just about asking for help in whatever way works for your situation.

If you grew up watching Friday the 13th way too young… this event was made for you 😈🔪 👻 Crystal Lake Nightmares: 45 Years of Friday the 13th 📍 LAX Hilton, Los Angeles 📅 August 8–10, 2025 🎟️ Tickets —> link in bio Cred: @natgal_creative #CrystalLakeNightmares #FridayThe13th #CampCrystalLake #HorrorFanLife #RatedRKids #horrorconvention

🍒🖤 BTS with @splathairdye + @luvekat

“Clean” doesn’t mean boring. And it definitely doesn’t mean forgettable. Social doesn’t kill brands. Playing it safe does. The brands that win build a world, not just a product. Color. Character. Community. This is what happens when you let creativity lead.

AI is a tool. People are the point. At NatGal Creative, we choose real faces, real collaborations, and real human connection. Every time. AI has changed marketing, just like video once changed radio. But in beauty, technology should enhance the story, not replace the people telling it. We use AI for insights, reporting, and performance optimization. Not for replacing models, creators, or the real-life texture of makeup on real skin. Beauty marketing works best when it’s human-led, creator driven, and rooted in authenticity. AI won’t replace beauty marketing, it will support it when used intentionally. #BeautyMarketing #socialmediaagency

Social media managers know it’s not just about content calendars and pretty feeds. Sometimes, it’s about weathering storms you didn’t create. I once managed social & customer service through a popular brand’s boycott 😅 Every post, DM, and comment felt magnified. The hardest part wasn’t the volume, it was the responsibility of carrying a brand’s voice when trust was broken. Here’s what I learned: - People want transparency, not perfection. - Silence makes things worse. - Staying human in your response is what keeps the door open to rebuilding trust. Crisis moments aren’t fun, like at all, but they teach you more about brand reputation, social strategy, and community management than any viral post ever could.

It takes a team to launch products. ✨ Meet Josie Huesca– Creative & Strategic Product Development. Josie and I first worked together at HipDot, she’s been a colleague, friend, and someone I continue to look up to in the beauty space. With over a decade of experience spanning from hair, nails, and makeup PD, Josie brings incredible creativity and industry knowledge to everything she touches. I’m grateful to have her in my circle and to continue learning from her journey.

What I learned about brand collaborations while running social media at HipDot: Some collabs = massive wins. Other collabs not so much… The biggest takeaway? Not every collaboration is worth it. 👉 Social media marketing works best when collabs align with your community. 👉 Partner with real fans who already love the brand or IP. 👉 Don’t chase hype, build authenticity and strategy first. For anyone working in influencer marketing, social media strategy, or brand partnerships: focus on alignment and authenticity if you want collaborations that sell and resonate.

Meet the Team. ✨ Natalie Galvez Mazal– Founder & Social Creative Director With over a decade in the beauty industry specializes in social media strategy, influencer marketing, and creative brand launches. Overseeing everything from campaign direction and content production to influencer outreach and metric reporting, ensuring every project is both creative and performance driven. ✨ Genesis Monterrubio – Social Media Manager Handles the day-to-day posting, engagement, and social scheduling. Genesis is a Los Angeles based social creative with over two years of experience in the beauty, wellness, and lifestyle space. She specializes in creating intentional, on-brand content that helps beauty brands, influencers, and small business owners connect with their communities, grow their online presence, and show up authentically across platforms. ✨ America Valtierra – Influencer & Community Coordinator Supports influencer gifting, PR sendouts, and community seeding to create memorable brand touchpoints. With a background in outreach and relationship building in the beauty and lifestyle space, America helps foster authentic brand loyalty while staying ahead of trends in beauty and fashion.

Transformed into a creature for the first time 🧟‍♀️🧛‍♀️ Thank you @ciciandersen for making me a mix of Lost Boys & Buffy for @veneillvampireweekend Vampire Ball. Doing socials for this event was a totally new experience, grateful to be apart of it and sit in the @syfyfaceoff panel - this show really kick started my love for makeup and convinced me to go to makeup school, try onset work (learned I hated it) and redirected me to corporate/creative. Shout out to my sister in law for getting me into @sexyhair where my eyes and mind GREW wide open with possibilities I’d never been privy to. Thank you @tommybrunswick for trusting me with this project @therealve for mentioning my name and bringing me along 🥹🙏🏼❤️ like, What?!? Makeup by @ciciandersen Prosthetics from @nocturnal_designz Teeth from @skinillustratorofficial

This is @santubeautyco a new startup brand, I had the opportunity to help launch their social media presence and establish influencer connections. It was all about laying the foundation for their ongoing success and growth.