CLOUDVIEW 雲向 Launch Campaign
Beyond the Clouds, the Future Awaits | 雲想天開 盡嚮未來
This is our first property client we won in 2023. Production took place in 2024 summer in Tokyo and Hong Kong.
Narrow Door builds the whole campaign from ground zero, from naming the property based on precise positioning, designing the logo and Visual Identity across all communication channel including the physical site hoarding to UX and UI design for campaign site. The concept of ‘clouds’ serve as a metaphor for expansive thought and freedom, in an oasis of calm where residents can rise above urban density and reset.
Scope of Work
TVC & sales video
Key Visuals
OOH
UX and UI design
Social videos
Agent Poster and Sales leaflet
Print Ad and Advertorials
Whole Bus body and seat back sticker
CREATIVE:
@kit_lai_yin ,
@szzling ,
@applesososo ,
@19yojai ,
@cmc222 ,
@cheuklamhaha ,
@joemoking
ACCOUNT SERVICING:
@julizamama ,
@iamelanie ,
@jackyhch ,
@wongyukmei ,
@elainextyl
PRODUCTION:
@such.hk
Director:
@mingchau
Assistant Director: Venus Ngan, Tat Ho
Producer:
@himberly
Production Manager: Fai Ho, Magic Lam
DOP: Ronnie Ching
Camera crew: Fong Long Fai, Leung Chun Sing, Chan Pang Kit, Kimiaki, Michael Lau
Gaffer: Chow Lam
Lighting Crew: Leung Wing Hang, Tse Kin Wai, 株式会社 梅むら技研
Drone Man: Danny Tsui
Underwater Camera Operator: Kevin Suen
Art DirectorL Beryl Kwan
Art Production Assistant: Vianna Wong
Location Manager: Ken Law
Production Assistant: Wong Lai Hang, Choi Siu Long, Oscar Wong, Kenny Wong
Stylist : Lesley Chan
Casting: Evanna Wong, Leanne Mok
Make-up Artists: Gricha Chan, Yumi Iwasaki
Make-up Artist Assistant: Riu Ono
Hair Stylists: Hin Wan, Yumi Iwasaki
Main Talents: Macy Ye, Fumiya Yagi
Post Production:
@seesawpostproduction
Offline Editor: Ming
@seesaw
Online Editor: Leung
@seesaw
Colorist: Cham
@seesaw
CG: wewahworkshop
Post Producer: Dick Fai
@seesaw
Sound Recording & Mixing: Gary
@seesaw
Music Composer: Ming
@Giggle
PHOTOGRAPHER:
@bob.yea