Introducing the Naoki Japan lineup! 📣
Featuring 4 matcha blends and our house blend hojicha, each sourced from Japan’s most respected tea regions and crafted with care alongside dedicated tea producers 🍵
From smooth, everyday matcha to more refined blends, this lineup is designed to make enjoying authentic Japanese tea easy and fuss-free, wherever you are 🌏
We’re now shipping to Australia 🇦🇺 and Malaysia 🇲🇾, with more destinations coming soon 👀
If you completed our pre-launch survey, this is your reminder to use your 20% launch code before it expires ✨
We’d love to know: which one caught your eye?
✨ Naoki Japan is officially live ✨
Sourced from Japan’s most renowned tea regions, Kyoto, Kagoshima, Fukuoka, and Shizuoka, we work with dedicated tea producers to bring you fresh, high quality matcha.
Whether you’re preparing your daily cup at home or serving matcha in your cafe, we’re here to make enjoying real Japanese matcha easy, wherever you are.
We’re starting with shipping to Australia 🇦🇺 and Malaysia 🇲🇾, with worldwide shipping coming soon. If you filled out our pre-launch survey, this is your reminder to use your 20% launch code before it expires 👀
This is just the beginning, we can’t wait to bring Naoki Matcha to more of you around the world 🍵
New to matcha? Let’s make it easy for you! 🍵✨
Matcha is a finely ground green tea made from shade-grown leaves, rich in antioxidants and natural compounds that provide a smooth, long-lasting energy boost without the jitters or crashes. But with so many types available with different taste profiles and use cases, where do you start? 🤔
Our Sampler Packs are the perfect way to explore different flavors and find the matcha that suits your taste before committing to full-sized tins! Whether you’re looking for a vibrant morning pick-me-up, a calming focus boost, or the perfect base for your creative matcha recipes, we’ve got an option for you 🌱
Link in bio to purchase~
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🎀 the perfect mother’s day gift doesn’t exi—
until someone added naoki matcha to the tray 🍵
fresh flowers, jewelry, and a matcha latte? yeah we’d cry too.
happy mother’s day to all the matcha moms 💚
If we ever opened a matcha cafe, this is how we’d do it 🍵
Same base every time: 4 oz ice, 7 oz milk.
Only the amount of matcha changes.
Basic (3g) — smooth, balanced, easy to sip
Intense (4g) — richer, more depth, slightly bittersweet
Ultra-rich (6g) — bold, creamy, intense matcha flavor
Which one would you choose? 💚
Jam jar matcha unlocked <3
a cute way to save space and finish up that last bit of jam 🍓
Just add some ice and milk into the jar, pour matcha shot over and shake it up! The leftover strawberry jam gives a light fruity sweetness that pairs great with matcha 🤤
Less waste, minimal cleanup, and a fun twist on your usual latte!
Skip the store-bought ones, this one’s on another level 🍵
Just 3 ingredients, but the flavor is rich, creamy, and seriously matcha-forward.
We used our Barista Blend here to get that deep green color and bold taste that still stays smooth (no bitterness, no weird aftertaste).
If you like your matcha ice cream intense, this is the one. We even added an extra shot on top… highly recommend.
Save this for your next matcha craving ✨
Making matcha at home doesn’t have to be complicated 🍵
If you’ve been wanting to try but didn’t know where to start, this is all you need.
Start with 1½ tsps matcha (don’t skip sifting, it makes a difference), add 2 tbsps hot water, and whisk in a gentle zig-zag motion until smooth and lightly frothy.
Fill a glass with ice, add 4 oz milk, then slowly pour your matcha over.
And just like that, you’ve made your first matcha latte.
Simple steps, better matcha, and a routine you’ll actually look forward to ✨
Choose your matcha latte shade 🎨
From soft, milky greens to deep, bold hues, each “shade” reflects a different matcha strength and experience.
A lighter shade gives you that gentle, creamy sip that’s easy and comforting.
Go a little deeper and you’ll get a fuller, creamier balance.
Turn it up and the matcha starts to come through with it being richer, bolder, more energizing.
And at the deepest end? Thick, intense, almost dessert-like.
Same amount of milk, same amount of water, just different amounts of matcha 💚
If your matcha tastes more like diluted milk… we need to fix your ratios.
Here’s the golden ratio we use:
4g matcha
15ml water (make a paste first)
25ml more water
4g sweetener
120ml milk
This is how you get a richer, creamier matcha where you can actually taste the matcha, not just the milk.
Try this and tell us if it makes a difference 👀💚
What making matcha feels like after you’ve dialed in the ratios 🍵
Everything just comes together. Good ratios… and a really good matcha, like our Superior Blend 💚
