NAIVE 2024 REEL
Last year was amazing and rewarding for us. We’ve filmed in multiple countries, collaborated with amazing talents and creatives, whilst encapsulating that look, feel and texture of our work as Naive. Cheers to all our clients, agencies, and crews we have been able to work with.
Craftd | Melted
Crafted as a study in texture, movement and form, Melted for Craftd explores the tension between refinement and rawness. Built through cinematic framing, tactile lighting and stripped-back environments, the campaign leans into a darker, elevated visual language - allowing each piece to feel sculptural, weighted and lived in. Inspired by heat, distortion and metallic fluidity, the film captures jewellery not simply as an accessory, but as an extension of identity and presence.
From concept through to final grade, the campaign was designed to feel immersive and instinctive - balancing luxury aesthetics with an understated sense of grit. The result is a modern fashion campaign rooted in tone, texture and emotion, created to resonate across film, social and digital platforms.
Luca Faloni | Florence SS26
A quiet study of Italian elegance, captured through the light, texture and atmosphere of Florence. Created for Luca Faloni’s SS26 collection, the film moves between timeless architecture, soft tailoring and understated moments, reflecting the brand’s refined approach to modern menswear.
Shot with a cinematic restraint true to both the city and the collection itself, the piece blends natural movement, rich tones and considered framing to create a story rooted in craftsmanship, simplicity and the ease of Italian living.
Begg x Co | Jessica Rose Bird
A short documentary film created for Naive Studio and luxury Scottish cashmere house Begg x Co, following artist Jessica Rose Bird through an expressive exploration of movement, texture and craft. Blending intimate portraiture with tactile visual storytelling, the film captures the intersection of contemporary artistry and Begg x Co’s refined Scottish heritage.
RAITH | SS26 Paris
A study in movement, texture and restraint, this fashion film explores the space between modern tailoring and everyday ritual. Rooted in RAITH’s philosophy of timeless menswear with a contemporary edge, the narrative moves through clean architectural spaces, softened natural light and understated moments of presence. The camera follows form, gesture and fabric in motion - capturing a world that feels considered, effortless and quietly confident.
Blending editorial storytelling with cinematic realism, the film focuses on atmosphere over performance; using muted palettes, minimal sound design and refined composition to create an immersive visual language. Rather than presenting clothing as product, the film positions the collection as part of a lifestyle built around simplicity, permanence and cultural awareness - calm, elevated and emotionally understated.
PUMA Kids | SS26
A fast-paced exploration of movement, energy and individuality through the lens of youth culture. Shot with a raw and cinematic approach, the film blends playful moments with elevated fashion storytelling - capturing the spirit of the next generation through texture, motion and atmosphere.
Directed, shot and edited by NAIVE. From colour and composition through to the final edit, every frame was crafted to feel immersive, expressive and true to the PUMA Kids identity.
A story condensed into a moment.
