When there’s a butter, there’s a way 🧈
Before there was MUTHA, there was Body Butter. One obsessive formula our founder, @hopesmith , started whipping in a KitchenAid while pregnant and searching for a body product that actually delivered.
What started in her kitchen became the butter that built the brand. Rich, iconic, and notoriously particular requiring the right temperature, climate, and whip every single time.
We’ve obsessed over it from day one and protected every detail of the formula ever since.
Then came the next generation: Glow in 2024 and Detox Greens this year. Same legendary butter, now in three different moods.
Some products are good, some become the reason the brand exists.
Swipe through for the story behind the butter that made
MUTHA.
Don’t forget to give your MUTHA her flowers today 💜
Happy Mother’s Day to the women doing the impossible daily and making it look easy. The planners, protectors, providers, therapists, chauffeurs, CEOs, and the reason everything somehow still gets done.
The world runs on MUTHAs. Always has, always will.
Xx,
@hopesmith & the MUTHA Team
Somewhere along the way, their voice becomes your inner monologue.
The “you need a jacket.”
The “text me when you get home.”
And, of course, the “you’ll understand when you’re older.”
Annoyingly enough… now we do.
MUTHA really does know best.
Motherhood and building a brand have more in common than you’d think. 🤍
@laurenberlingeri and @hopesmith are two founders who know what it means to pour everything into something and refuse to treat either as secondary.
Swipe through for some of our favorite moments and head to The High Life Blog for the full feature (link in bio)
It’s all in the genes.
We’re all a little more like our mothers than we’d like to admit. The phrases, the habits, the unsolicited advice, somehow, it all gets passed down.
Made by a Mother, for every MUTHA.
Your cleanser sets the tone for everything that follows.
The Oil-To-Gel Cleanser gently removes makeup, SPF, and daily impurities while helping skin feel soft, balanced, and hydrated after rinsing. The transformative oil-to-gel texture delivers a thorough cleanse without leaving skin feeling stripped.
In a consumer panel:
• 100% agreed it did not leave skin feeling stripped or dry
• 100% agreed it gently removed makeup, sunscreen, and impurities
• 92% agreed skin felt soft, supple, and hydrated
*Based on a consumer panel test conducted on 27 participants after 2 weeks of use.
Shop now on @nichebeautyofficial@revolve & MUTHA.com
I am my MUTHA when… I catch myself saying the exact same things she used to, giving advice nobody asked for, or suddenly caring way too much about lights being left on in empty rooms.
The MUTHA-isms always find their way through. 🤍 What’s yours?
**GIVEAWAY IS NOW CLOSED AND WINNER HAS BEEN NOTIFIED.***
“Just so you know, I am really NOT the favorite daughter.” — @hopesmith ;)
So naturally, we’re teaming up with @favorite.daughter ahead of Mother’s Day to celebrate our Favorite MUTHAs with a giveaway.
One winner will receive:
— $500 Favorite Daughter gift card
— MUTHA best-seller bundle
To enter:
Follow @favorite.daughter + @MUTHA
Like this post
Tag your MUTHA, your daughter, or your bestie in the comments
Giveaway runs 5/6–5/10. Winner will be chosen at random and announced on 5/10. U.S. only.
Meet The Real Housewives of The MUTHAHOOD. Now this is a spinoff we could get into…
What would your tagline be? Let us know in the comments 💜
#MUTHA #MUTHAisms #Mothersday #RealHousewives
