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Kate Reid

@ms.lune

Founder and Co-Owner of Lune 🚀 @lunecroissant @mooncruller Talent manager: [email protected]
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Some things in life are meant to be remembered. Like the day I received a call from the French consulate in Australia informing me that I was going to receive the Chevaliere dans l’Ordre du Mèrite Agricole (French Order of Agricultural Merit) for mine and Lune’s contribution to French Gastronomy. Last night at the Parliament of Victoria I had the great honour of receiving my Mèrite Agricole, alongside my dear friend and legend @kittensmithers , from His Excellency, the Ambassador of France to Australia, Pierre-André Imbert. Needless to say, more than a little bit special🎖️ An enormous ‘merci beaucoup’ to: @franceinaustralia   @consulatfrancemelbourne   @victorianparliament    @michaelgaleamp   @bridgetvallence
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10 months ago
🎓 - Never in my wildest dreams did I imagine I would ever receive an Honorary Doctorate, particularly one in Business! In fact, I didn’t even know they existed. An Honorary Doctorate is not something you can conciously set out to achieve. Nearly 24 years ago when I commenced my Bachelor of Aerospace Engineering at RMIT University, my sole ambition in life was to pursue a technical career in Formula One. It’s ironic that my Aerospace Degree and time in F1 have been far from irrelevant to my experience in building Lune. It’s those seemingly unrelated experiences that have resulted in Lune being so very different to every other bakery. Just as in engineering, evolution and innovation are core to the success of Lune. I am so incredibly proud to have received this Honorary Doctorate from @rmituniversity - thank you so much for this extraordinary honour. Privileged and humbled and, frankly, couldn’t be more excited for the future.
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2 years ago
Lune Elwood OG’s, this one’s for you!
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3 days ago
From Formula One engineering to the precise architecture of laminated dough, Kate Reid’s @ms.lune story is one of discipline, reinvention and an uncompromising pursuit of craft. In Pastry Arts Magazine Issue 19, the founder of Lune Croissanterie @lunecroissant reflects on butter, texture and the singular pleasure of a croissant served warm from the oven. Subscribe through the link in bio to read the full feature and access every magazine issue ✨
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9 days ago
Feb on film 🎞️
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1 month ago
Nobody knows Melbourne’s café scene quite like the “butter queen” Kate Reid @ms.lune . We’re talking the best venues in Melbourne, the art of the perfect croissant and why this city does cafe culture better than anywhere else! 📍 Morning Market Fitzroy @morningmarket.melbourne 📍 Good Measure @goodmeasuremelbourne 📍 Patricia @pcoffeebrewers 📍 LUNE Lonsdale @lunecroissant Who wants a Kate Reid PM episode?! drop a 🧈 below 👇
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2 months ago
What an F-ing week!! Fast cars French pastries Fashion Friends (old and new!) … Fun!!!!! #AusGP
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2 months ago
Had to make a few pit stops of our own to Williams, Racing Bulls, Red Bull, and Alpine. . Lune at FORMULA 1 QATAR AIRWAYS AUSTRALIAN GRAND PRIX 2026
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2 months ago
Headed to Australia for the F1 season kick-off? Need a guide to Melbourne? Esses and @ms.lune are ready for 2026’s first race weekend. Our “Culinary Guide to the Australian GP” explores Melbourne through the taste of Kate Reid, the reigning ‘queen of croissants,’ a staple of the Melbourne food scene, and a former aerodynamicist for Williams F1. Her @lunecroissant is considered one of the best on the planet, but two decades ago, the Melbournite had a very different life plan around the track. The world of F1 wasn’t a fit for her then, but now she’s found her way back. For the third straight year, Lune will have a dedicated booth at the Australian GP. So as we wait for Albert Park to transform into track, here’s Esses’ and @ms.lune Culinary Guide to the Australian GP… Read the full guide in Esses Issue 05 or on our Substack. Words: @findyourhappyplate Original Illustrations: @polischkaj
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2 months ago
#8 Lune Lonsdale @chrisc.jpg 📸🖤
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3 months ago
Lune Lonnie!!!! (And yes, I’m having a Gaga moment) @chrisc.jpg 📸🖤
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3 months ago
WE’RE LIVE 📍 Dear Melbourne, Lune Lonsdale is now yours. 418 square meters purely devoted to pastry innovation. Our most ambitious venue yet. 670 Lonsdale St, Melbourne CBD
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3 months ago