The newly crowned King of Dancehall, #VybzKartel, continues to demonstrate sharp business acumen with the launch of a brand-new merch collection inspired by his phenomenal Worl’ Boss Tour.
The collection features custom-designed T-shirts, black mesh branded tees, and hoodies, some printed with names of cities from the tour, timeless song titles, and iconic images of Kartel. It also includes collectible items like cups, with more pieces expected to drop soon. The collection even received a co-sign from global producer DJ Khaled, who was recently seen wearing some of the items. All merchandise is available exclusively at vybzkartelworld.com, Kartel’s official online store.
Since his release nearly a year ago, Vybz Kartel has wasted no time growing his empire. Now based in Florida, he has launched Street Vybz Rum brand, introduced Fire Vybz Grabba, and expanded Adidjaheim Records to the U.S., further cementing his status as a business mogul with global reach.
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