Natascha | Moons & Things Co.

I USED ALL OF MY REMAINING MENTAL REAL ESTATE FOR THE DAY ON THIS POST SO HERE’S THE EXTENT OF THE CAPTION ↓ hope to see your lovely little self in a side note session, soon ♡ book yours at the link in the link place!

IT’S A LOVE THING ↓ time to lose our collective shxt because the @saranoelphotography brand is out in the world as of five minutes ago!! (the Hopeless Romantics of the World™ are in for a TREAT, i tell you what.) i well and truly could not be more delighted that sara chose little old me to do the branding, copywriting, and web design for her lovey-dovey business. the brand is an exercise in what i like to call heritage romantic minimalism— with every layout, every emblem, every color, every! last! pixel! designed to feel like an invite into sara’s serendipitous social club of sorts. it’s a place where hearts pitter-patter, romance is lived in real time, and sara makes a forever kind of thing of it. get ready to be fully, completely, no-notes smitten: [brand portraits by @michaela.harle ]

VIGNETTES FROM A SITE THAT HAS A DIFFERENT WAY ABOUT IT ↓ @intuitivelywild opens its doors today, which makes today as good a day as any to acknowledge the deeeeep work rachel & i did together the last eight months or so. we designed this site to feel like a space you step into, not a site you scroll through. (which somehow has become a pretty radical move on the internet?) anyway, she’s open. & she’s very, very herself. if you’re in the upstate new york area, get in your car and pay the studio a visit. if you’re not, buy a plane ticket and check out in the meantime. proud of you, rach ♡ (& so very grateful to have had a hand in this one) branding: @hellowearenature | website design and copywriting: yours ever so truly

DOES THIS COUNT AS BRAND STRATEGY ADVICE? ↓ (because it so totally should.) no, but really, between blaring @harrystyles new album through the house at all hours, dressing like i have somewhere (other than the gym + yoga studio) to be, and reading happy client reviews in my kitchen at 10pm: LIFE IS GOOOOOOOD.

DECENTRALIZED MY BUSINESS (& LIVED TO TELL THE TALE) ↓ there’s a strange set of optics around decentralizing your business. as if it’s shrinking or failing or shutting down entirely— and your ambition right along with it. but that’s as faaaaaar from the truth as it comes. when i finally did the (long overdue) work of no longer making my business my end all be all, and instead made a regulated nervous system my rhetorical ‘life’s work,’ things changed FOR my business (and everything else), at warp speed: 🍋 now: • i can take a whole day off when the creativity just ain’t flowing without sounding the ‘falling behind!!!’ alarm • i have space (& lots of it!) to ideate before committing to designs or layouts • deadlines are now gentle guides instead of a ticking time bomb in the back of my mind • my decisions are grounded instead of urgent • my energy stays consistent across projects instead of crashing out after launches 🍋 & here’s what supported that shift: • protecting time daily to MAKE for no reason other than the sheer joy of it (currently have a sewing, embroidery, AND knitting project going simultaneously, and boy oh boy am i living) • siphoning some of my energy into teaching yoga, singlehandedly reminding me that my impact can extend beyond the inbox • building intentional white-space into my new wall calendar that i talk about to anyone who will listen (google cal? never met her) • limiting concurrent projects so there’s room to breathe • spending each and every morning in my bible study before moving onto my leisure read (AKA, the ultimate morning detox) • setting 90-minute timers for work blocks and then taking a 30-60 min break for housework / leisure / etc. turns out sustainability is a design decision, too.

WHERE WONDER GROWS WILD ↓ quite possibly, probably, maybe definitely one of my *favoritest* projects i’ve ever had the sheer delight of working on. → brand, website (copy + design), and client experience by yours truly for the botanical artisté herself, @rumphiusfarms

NO BUT THE BUTTERFLY EFFECT IS WILD B/C ↓ one day you’re a singer/songwriter in nashville, walking into your first yoga class ever because you heard it might help with *le chronic pain*. you can’t even touch your toes, and you’re pretty sure someone is going to kick you out when they find out that you bought your yoga mat from tj maxx ten minutes before class. at the time, it feels small. practical. almost unimportant. just a drop-in class at a rookie’s rate. just something to maybe kinda sorta take the edge off. and then you wake up and it’s eight years later. you’re rocking a regulated nervous system, (happily and willingly) living back in your hometown, running a business that makes you pinch yourself at least three times a day, and teaching yoga to other humans who have their own reasons for making their way to their mat. and somewhere along the way, you realize that your plans are no match for God’s, your body knows a little something-something long before your silly little mind catches up, and it all shakes out (more than) alright.

IF IT’S NOT ‘OUI OUI OBSESSED,’ I DON’T WANT IT ↓ it’s not just a standard. it’s *the* standard. if your ideal clients aren’t hanging onto your every word (of your website), it miiiight be time to take a good hard look at your copy. words 𝘴𝘩𝘰𝘶𝘭𝘥 spark obsession. they 𝘴𝘩𝘰𝘶𝘭𝘥 make heartbeats quicken and readers lean in until they realize their face is weirdly close to the screen. they 𝘴𝘩𝘰𝘶𝘭𝘥 slow their scroll and send them to your inquiry form fully bought in before you’ve said a single word out loud. & the best part is that words CAN do all of those things, because they’re impactful little buggers. (take it from someone who has made most of a living off of ‘em.) i have just a handful of website copywriting slots left for the year— design optional, obsession guaranteed. inquiry form in bio, you know… in case you needed it. @moonsandthingsco (p.s. if you haven’t seen @michaela.harle ‘s website yet, might i interest you in a little reroute to ?)

THRIFT HAUL CONTENT: YAY OR NAY? ↓ if you answered ‘nay’: who hurt you and… want to go thrifting?

THE WORDS GIRL OFFICIALLY HAS NO WORDS ↓ (which is saying something considering words are, you know… *my thing*.) but how do you summarize being the lucky human to witness a brand grow up in real time— from its genesis four years ago to the fully-formed, clear-eyed, self-assured version that’s now standing on its own two feet out in the world (wide web)? maybe you don’t. maybe you just let the work do the talking. so instead of trying (and frankly, failing) to wax poetic here, i’ll point you to the place where the words did make an appearance. mich’s new website was built to hold both the art AND the life around it, the artist AND everything that inspires her. i’m so beyond honored to have been the one to design/write/develop it, alongside a human (@michaela.harle ) I’ve watched evolve at warp speed. go see it. read the words. take in the photos. feel the shift. it’s a big one.

IT’S BEEN A BIT QUIET AROUND THESE PARTS, LATELY ↓ i would apologize, but as it turns out, i’m not sorry (and it takes some serious bandwidth to run a comprehensive life audit, i tell you *what*). life rerouted me a little bit this fall. one of those sudden, perspective-splitting moments that makes you rethink what you’re building and remember who you’re building it for. i’ve been taking inventory, not of revenue or reach, but of what serves the end game. i’ve been doing less. thinking slower. remembering that the point of all of this was never just *work*. because, for as much as i’ve been saying that—and believing it— i sure as heck haven’t been behaving like it. the findings so far: — ambition’s more enjoyable when it’s well-fed — i actually like having weekends, what a concept — ‘training’ to be a wife + mama someday (lord willing) is a joyful exercise — i’m objectively more interesting when I’m not online — the kitchen is a perfectly valid creative outlet — saying “that can wait” and then… letting it — god is really good at handling things I try to over-engineer turns out if you stop letting your business mainline your dopamine, you realize that for as good as business is? being a human is a whole lot better. and for the record, the business isn’t going anywhere. it’s just finally got company. (it’s me, i’m the company.)

@moonsandthingsco branding, all on film. 🎞️ I got to work alongside the lovely @caitmathis to capture this story as it unfolded. No white studio. Just Natascha in her own element, creating something honest. Wrinkled linens, thrifted cookbooks, borrowed bistro chairs- all of it coming together to host the sweetest dinner. A branding session that chose presence over performance. One that ended not with a set breakdown, but with a real dinner party shared among close friends. Cameras tucked away, the focus shifting fully to the moment.