We are a woman-owned creative + production agency on a mission to design, produce + launch impactful brand experiences around the world 🚀
🛠️ @bloqlab
@parke ’s limited-edition collaboration with @target was built on a simple idea: the carefree, live-in-the-moment feeling of summer camp. So when the collection dropped in Soho, we made sure the experience matched.
Outside Target’s NYC flagship, a morning truck welcomed early arrivals with @themontaukgeneral ’s viral Cookie Milk Matcha, custom co-branded @levainbakery cookies, and bouquets of flowers wrapped in Parke-branded paper. Something to hold onto long after the morning ended.
Inside, an immersive in-store pop-up kept the energy going, designed to celebrate the launch and reward the fans who showed up first.
Together with @refinery29 , we turned a sidewalk queue into something worth remembering. Grateful to be part of this moment for Target.
#MoonLab #Parke #Target #TargetStyle @targetstyle
We brought the K-Pop Demon Hunters universe to life.
In partnership with IW Group, we produced the KPDH x McDonald’s fan event in Los Angeles, an immersive cosplay dance party where fans didn’t just attend, they became part of the story.
The night was built around the HUNTR/X vs. Saja Boys rivalry. Fans picked their side at themed step-and-repeats, grabbed custom photocards from an on-site photobooth, hit the main stage for dance and singing challenges, and finished it all off with boba McFlurries.
Led by an all-female production team from pre-production through execution, we also repurposed existing McDonald’s assets from the TinyTAN build to keep things sustainable. At the end of the night, all leftover meals went straight to the Hollywood LGBT Center.
When you give fans a world to step into, they’ll take it further than you imagined.
#MoonLab #kpopdemonhunters #events #eventproduction
In an industry that never stops, we made time to pause.
The events world moves fast, with late nights, tight timelines, and the kind of energy that runs on pure adrenaline. But behind every great event is a team that needs to breathe, connect, and remember *why* they do it.
As a fully remote team, the moments we get to actually be together mean everything. This year, the MoonLab team traded venues for the woods, swapping run-of-show docs for real conversations, speaker sessions that actually filled our cups, outdoor meditation, cornhole battles, and a whole lot of laughter.
This retreat reminded us what we’re building together.
This Earth Day, we’re thinking about the choices that don’t always make the highlight reel.
The decision to design a booth so it can travel to the next show. To update an asset instead of replacing it. To ask “can we reuse this?” before we ever ask “can we build this?”
Q1 was a busy one for MoonLab. A lot of what powered those moments was built to be used more than once. The @ubereats bag making its second annual appearance at @shoptalkevents . The @ibotta Precision Putt Putt traveling from @groceryshopevent to the @fmi_org Midwinter Conference. Pieces that showed up, did their job, and aren’t done yet.
Sustainability in events isn’t always solar panels and recycled materials. Sometimes it’s just building with purpose from the start.
Happy Earth Day!
#MoonLab #EarthDay #sustainability
Rethinking the meeting room. Not just how it looks, but how it feels.
We partnered with @Instacart at @shoptalkevents to design a space that's both grounded and alive. Cozy meets fresh. Indoors meets outdoors. Designed with intention, we reused elements from past shows to bring the space to life in a more sustainable way. Soft textures open into greenery and early spring blooms.
Familiar. Inviting. It feels like spring, just before it fully arrives.
#MoonLab #Shoptalk2026 #design #brandexperience
Most booths try to be louder. This one chose to stand apart, and it worked. When @mercuryfi came to us for @shoptalkevents , the goal was simple: instill calm confidence.
In a sea of booths competing for attention, this one invited people to slow down and feel it.
Clean lines, warm materials, a space that felt more like a conversation than a trade show booth. Concrete texture, rich wood, and greenery set the tone. Quiet, intentional, and distinctly on brand.
A custom laser engraved water bottle gave people a real reason to stop, stay, and connect. A small detail that made the calm confidence tangible.
When the space feels like the brand, everything else follows.
#MoonLab #Shoptalk2026 #TradeshowBooth #BrandExperience #BoothDesign
The people behind the work. Every activation we build runs on trust, communication, and a team that genuinely shows up for each other. Onsite, on the road, and everywhere in between.
A huge part of what makes our work possible is our partnership with @bloqlab , our in-house fabrication team. From the build to the install to the final moment onsite, we do this together. Project after project, city after city.
#MoonLab #ExperientialMarketing #EventProfs #LiveEvents #BrandExperience
Turns out they’ve been preparing for this their whole lives. Meet the team behind MoonLab. It’s been amazing to grow up together along the way.
#MoonLab #EmployeeAppreciationDay #dreamteam
Vegas in 24 hours? Say less.
Follow along with our Operations Manager, @stefaniromagnoli , as she heads onsite to visit the MoonLab team bringing TikTok Live’s Regional Live Fest to life.
Moments on stage are the spotlight. The real magic is the people and planning behind it.
Come behind the scenes with us.
#MoonLab #bts #eventlife #dayinthelife
When the TikTok LIVE community shows up, they show up big.
We brought @tiktok LIVE Fest Regional to Las Vegas, welcoming 300+ creators for a night rooted in recognition, celebration, and real community.
This year’s direction leaned fully into party energy, bringing an immersive theme park approach to the space. The result was an intimate, high-impact environment designed specifically for the VIP creator ecosystem.
Across the space, creators moved between a podcast and music studio, mirror activation, DIY “charm bar”, interactive art wall, and LIVE Match booths. These experiences kept the community engaged long after stepping offstage. Meanwhile, @tksjuicypolls hosted mainstage programming that carried the night through keynotes, fireside chats, music performances, and an award ceremony highlighted by @steveaoki accepting Entertainer LIVE of the Year.
Every touchpoint was built to feel personal. Immersive but intentional. High energy without losing the intimacy that makes this community special.
Recognition on stage. Community everywhere.
#MoonLab #TikTok #TikTokLiveFest #eventproduction #eventprofs
The Super Bowl is a citywide live experience, extending across venues, neighborhoods, and moments on and off the broadcast. Every detail, from performances to fan spaces to transportation, plays a role in how the day is experienced.
We were proud to support a part of that system.
In partnership with @uber , Kaitlyn and Marc were onsite producing a rideshare lounge designed to move riders through Super Bowl LX comfortably and efficiently, proving that even logistical touchpoints can be thoughtfully designed experiences.
Great activations live beyond the stage. They’re felt in the moments that carry people to and from the experience.
#Uber #SuperBowl #SuperBowlLX
