Earlier this year,
@tryselar commissioned me,
@moade_associates to join a formal research study into something we don’t like to talk about publicly but everyone whispers about privately: fraud culture in Nigeria.
Yes, “Yahoo.”
Yes, among young people.
Yes… secondary school students too.
What we found wasn’t simple.
Fraud isn’t “bad behavior.”
It’s an ecosystem, built from pressure, glorification, misinformation, desperation, survival, and a society that sometimes celebrates shortcuts.
To understand it, we had to listen.
Really listen.
Legally, socially, psychologically, digitally: all the angles.
One major outcome?
We needed more than warnings.
We needed a youth-focused, empowering, ethics-driven intervention.
And that’s how the Selar Smart Hustle Initiative was born and held this November for International Fraud Awareness Week.
As Project Consultant, my work started way before any school visits.
Designing a framework that doesn’t just say “don’t do fraud,”
but instead asks:
“What are the real opportunities online, and how do we help you access them responsibly?”
For me and for
@moade_associates ,this is exactly our lane:
Law × Strategy × Impact.
If we want stronger businesses and a healthier society, we can’t stay on the sidelines.
We must roll up our sleeves, challenge narratives, and build real solutions, not for optics, but for actual change.
This is Post 0.
Next, I’ll share school-by-school highlights from our pilot across Lagos City Senior College, Gbaja Boys, and Gbaja Girls.
#SmartHustleInitiative #Selar #FraudAwarenessWeek #ImpactWork #MOADEAssociates #DigitalResponsibility #YouthEngagement
