Natalia Modenova 🇺🇦

🌲🪸🛸 @dressx @grazia_magazine_bg cover Photo: @victoriasirakovaphotographer MUA: @katekatsmua Hair: @marchellajeann Art direction: @hopelamber Daria (right) is wearing: Skirt and Top by @eter__studio x @simes___ Earrings by DRESSX Support Ukraine Julie (left) is wearing: Dress by @Solo.Patterns Natalia (middle) is wearing: dress by @Solo.Patterns Digital dressing: @DRESSX

Exciting news today! We announced Series A 15 million round of venture funding for @dressx - an important step for our team and for the whole digital fashion industry. Greenfield Capital, Slow Ventures, Artemis Fund, Warner Music, Red DAO, and other investors support our vision of the future of the fashion industry and innovation that @dressx brings: Every brand will have a category of digital fashion and every person will have their metacloset, some already do and have. Be a part of the story by downloading DRESSX app and starting wearing digital fashion! I am proud of what we have accomplished at DRESSX with our great and energetic team and with an amazing community, with all the designers and partners, and I am excited for what the future holds. Follow your dreams, have a vision and never stop building! Ph @olyahelga.photography Fashion @dressx community designers (see tags on the images)

There’s just so much going on lately. Traveling. Conversion rates. Semiconductors. Q2. Meetings. Airports. Decisions. New friendships. Old friends. Endless tabs open in the brain. And at the same time - so much content online that it’s becoming almost impossible to process. Impossible to fully keep up with everyone’s lives, thoughts, updates, stories. Everyone has become their own reality show now. A one-person media channel broadcasting constantly. Optimization to comply with algorithm to be seen. And I keep thinking about my own relationship with it all. Because honestly, I don’t really want to become an “entertainment person.” However it feels like there is no choice and that’s the only option and I’m loosing time while not “approaching my social media strategically”. Challenging myself to do it sooner than later. I’m much more interested in meaning. In beauty. In creating things that feel flowing naturally rather than scheduled. So sharing a little beauty we created with my Crimean gang here in New York @aaassanov ✨ If you like it, let me know 💬

This is Daria and Natalia, DRESSX co-founders, and Alla, our VP of Business Development, representing what we’ve been building. Ladies tried on @victoriabeckham looks using our AI Virtual Try-On with absolutely no fittings, 0 physical samples or production process involved. The system takes a few inputs and translates them into fully styled results, allowing you to see how a look actually comes together on a real person, preserving all the details and fabric behavior. Ready to bring the Virtual try-on solution trusted by top fashion brands and recognized by leading media like Forbes and WWD to your business? We’re excited to get started, check our website in bio for more. #DRESSX #VirtualTryOn #FashionTech #Ecommerce

My fav looks from #metgala #metgala2026costumeart #metgala2026. Tried on with @dressxagent Which one do you like the most? assembled with @reelful.app

I really want to share about my latest trips to CA, as it filled me so much, but for now here are the film shots we did with @aaassanov on the streets of NYC. Analog, not AI, no retouch, in a moment. Bright colors. Old car. Machines are our friends 🤍

Big moment ✨ @victoriabeckham @dressx We’ve just announced our partnership between Victoria Beckham and DRESSX: For the first time, a luxury brand is integrating Try-On across its full ready-to-wear collection - not just a few items. With the right AI stack, it can meet the standards of luxury: where fit, drape, detail, and overall feel truly matter. Grateful to Victoria Beckham and her team for the trust 🤍 and to DRESSX team for delivering excellence @__alla__birute__ @ivanzand_ Excited for you all to experience it on victoriabeckham.com Sharing some of my favorite looks, let me know which one I should order 🤍

film and pixels 🎞️ 👾 AI or analog - both are just tools. What matters is what you create. More soon ✨ 📸 by someone with whom we share birthland of Crimea and now - streets of NYC @aaassanov thank you

Memories of the Future at @newmuseum today: The exhibition focuses on artists’ ongoing exploration of what it means to be human in the face of sweeping technological change. It explores traces - a diagonal history of the past 100 years through the work of more than 200 artists, writers, architects, filmmakers, highlighting key moments that shaped new conceptions of humanity and visions for its possible futures. We were discussing it with friends, and I keep thinking about this ability of living in the “cloud”: soft, intellectual, spiritual - and transforming it into physical experience, and then back again. Deconstructing it, letting these physical experiences influence other systems. This duality - being a particle and a wave at the same time, being the body and the soul at the same time, and connecting those through the brain, through algorithms, through reasoning - feels very real right now. Values and morals are guardian rails, prompted by optimism and creativity. Fun fact: “Memories of the Future” has been the header of my Twitter for almost 10 years. I first saw it in Seoul, at the @leeummuseumofart , and it really struck me: as if someone described in a couple of words what I’ve always been thinking about. And now it feels more relevant than ever 🤍

@forbes : @google , @dressx And The New Fashion AI Virtual Try-On Stack. Seen through that lens, the market is starting to break into three layers: @google is normalizing try-on for the mass shopper, @nvidia is helping build the retail rails around AI-assisted discovery, and @dressx is trying to own the specialist fashion layer where styling, merchandising and brand fidelity matter most. Building together with an amazing team! @moinrobertsislam deep dive for @forbes

14 months in New York. It’s home yet sometimes still I feel like a complete stranger. Today in dear @siliconvalleygirl and my neighbor @garyvee interview one related topic resonated: a simple framework to navigate change (new city, new environment, new tech (hello AI) - same mindset): self-awareness, humility, and curiosity. And also: optimism matters. Confirming it 100% Shot on film 🎞️ in Chelse by @aaassanov (Btw he is in LA next week - book a session)