Meet EX Abstract, a variable font that transforms from weird/abstract into legible/functional. EmergentX are disrupters of tech looking to make sense of the chaos. We (MTMF) created a variable only font to impart a real sense of chaos, movement and change as EmergentX distill functional change.
The variable only nature allows any digital touchpoint containing the font to easily animate. It also allows for a lot of interaction — particularly on the website: emergentx.org
Go check it out!
Quick shout out to the client for their trust and the design team for sticking with it during the process.
Credits:
Client: @emergentx_org
Agency: Adam&eveDDB
CD: @christopherdunlopchapman
Type: Modern Type & Metis Foundry Typographic Alliance @moderntype_@metis_foundry
Web Developer: Zachary Bishop
Animator: @jcollllis
Sound Design: @aarontaffel
Mighty Mono is a low-contrast, geometric monospaced typeface. It is based on letterforms that were familiar to Thy since primary school in Vietnam, such as the ‘i’ with the little tail or the single-storey ‘a’ and ‘g’. Thy began drawing the typeface as part of my master’s research project on designing Vietnamese diacritics, titled ‘Up? Down? Left? Right?’
MT Gertrudes C bringing the best polish to an area near you. Available now (link in bio)
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The many faces of Gertrudes. Inspired by the ancient idea of geometry and modern day typography. Available now (link in bio)
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Bounce into the day with MT Gertrudes A, the playful face of the family with big smiles and and happy tails — Available now (link in bio)
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Mix, match, blend your @'s — the choice is yours with MT Gertrudes. Available Now (link in bio)
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The dazzling face of MT Gertrudes C. Chaotic, constructed, cross-dimensional. — Available now (link in bio)
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The refreshing faces of MT Gertrudes. Light, refreshing, seasonal and packing weight, it will please any palate — Available now (link in bio)
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The many faces of Gertrudes, shapeshifting, morphing and adapting to each word. MT Gertrudes is as easy as reciting your ABC’s — available now. (Link in bio)
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The many faces of Gertrudes, transcending time and space. Bringing the future and tradition to the now. MT Gertrudes is available for use. (Link in bio)
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The many faces of Gertrudes mimicking the many streets of Melbourne. Expressive, collected and experimental, MT Gertrudes is available now. (Link in bio)
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