With a shared belief in the power of stories to drive change, inspire impact and connect individuals in meaningful ways, @mo4network - the publishers behind a myriad of the region’s leading digital publications - joined forces with O West by Orascom Development to launch the inaugural edition of ‘NEXT’.
100 of Egypt’s most brilliant business and creative minds were invited to a first of its kind gathering at O Business District by @owest.6oct , an opportunity to inspire and be inspired, to leverage the power of their extraordinary stories, passion and vision to shape what’s NEXT.
Anchoring the proceedings was a compelling conversation between MO4 Network’s co-founder and CEO @amymowafi and The Diary’ of a CEO’s Steven Bartlett. As the host of the world’s biggest business podcast, author of two bestselling books on business and life, and a prolific entrepreneur and investor, @steven kept the gathered power players enraptured for nearly two hours as he tackled a myriad of ideas and ideals from the importance of experimentation and failure, leaning into “absurdity” and building cult-like cultures to the life-changing power of the stories we tell ourselves.
@thecairozoom : Almost a decade in the making, the @CairoScene x @ElFaslaOnline Impact List has become a testament to extraordinary talent. Since 2016, 144 Egyptians (plus one honorary member) have shown us we don’t need to look beyond our borders for inspiration. The moments shaping our nation’s narrative are happening right here, right now.
This year, we’re doing what @mo4network does best—bringing together the country’s cognoscenti under one glittering roof. Against the stunning backdrop of @auroraowest , a dazzling setting designed by the minds at @shiftexperienceegypt , we celebrated the moments, the minds, and the magic shaping the now.
Impact List celebration sponsored by @vodafoneredegypt #VodafoneRed
And special thanks to our forever friends @redbullegypt@egy_bev // Skinos & Beausoleil
Here’s a little flashback to the time @thecairozoom teamed up with @creativeindmena to take over a huge hanger hidden in the meandering alleyways of Downtown Cairo to celebrate @cairophotoweek with one of the most talked about parties of the season.
Only @mo4network knows how to bring together such a dazzling diverse crowd with everyone from industry titans to independent artists putting in an enthused appearance. Our rules of engagement when it comes to MO4 parties are always the same, it’s never about a big act, or an over the top set up, or a specific dress code or a whole lot of bull*^it that has nothing to do with good old fashioned FUN. The focus is on great food, great drinks, great music and most importantly of all, a great crowd.
For this specific event our gregarious gastronomic friends at @thesagexperience served up the most extraordinary bites for our guests (while also putting on quite the show!). We also took the opportunity to onboard our party people into the world of Web3 via the lens of talented UAE-based photographer @waleedshah , who created dazzling portraits of our wild, whimsical and wonderful mix of people.
Right now we’ve got another big blow-out in the works with our BFFS at @creativeindmena to celebrate their upcoming annual summit (the biggest creative gathering of its kind in the Middle East!). So stay tuned for that - it’s going to be a whole new level of epic..
@mo4network : If your brain works in hooks, your notes app is chaos (but genius), and you’ve ever said “this will go viral” and meant it… we’re already looking for you.
We want bold ideas, sharp instincts, and content that actually moves people not just fills a feed.
This role blends both the creative and strategic side of social. You’ll be managing day-to-day social media accou for some of the world’s leading brands, leading content and campaign rollouts, and making sure everything flows seamlessly between brands, creators, and internal teams.
It’s fast, detail-driven, and built for someone who understands digital culture instinctively, someone who can think big and execute even better.
Minimum two years agency experience. This is a full time in-office role based in our Downtown Cairo HQ.
Apply at SceneNow.com/Hiring
Hiring PR Executive | Full-Time Cairo Position
We’re looking for a PR Executive who’s deeply tapped into influencer culture and knows how to build real, lasting relationships with KOLs. Someone who’s organized to the core, detail-oriented, and always three steps ahead.
From managing guest lists and coordinating invites to confirming attendance and handling last-minute changes without breaking a sweat.
You should be a natural communicator, confident, proactive, and great at nurturing connections while representing the brand flawlessly at events.
If you thrive in a fast-paced environment and know how to make things happen, apply now at scenenow.com/hiring and select the Media Department – PR Executive from the dropdown.
HIRING: Event Production Manager & Brand Activation Coordinator | Full-Time Cairo Position
We’re looking for someone to help bring our event experiences to life. From branded stages and pop-ups to cultural activations and large-scale events, you’ll support production planning, vendor coordination, on-ground execution, timelines, logistics, and brand integration for MO4 Media and corporate clients’ events.
You should be highly organised, solution-oriented, calm under pressure, and obsessed with detail.
Experience working with venues, suppliers, production teams, and brand partners is essential.
This role is for someone who understands both structure and culture, someone who can translate a creative idea into a seamless real-world experience.
If you thrive in fast-paced environments and know how to make things happen, apply now at scenenow.com/hiring
When applying select production & post production and then event production manager from the drop down menu.
HIRING: AI Lifestyle Art Director / Content Creator
We’re looking for someone who can generate entire scenes and visual narratives, and can seamlessly integrate products into AI-generated photo and video content that feels real, on-brand, and culturally relevant.
You should understand composition, lighting, storytelling, and brand tone, not just prompts. You should also know how to turn a product into a moment, a mood, a lifestyle.
Experience with generative tools (Higgsfield, Midjourney, Kling, Runway, Sora, GPT, InVideo etc.) is essential. Strong taste is non-negotiable.
If you can make AI content feel native, not synthetic apply now at scenenow.com/hiring
When applying select production and post production department then pick the AI Art Director role.
#SceneExclusive: Minutes before an iconic performance at the Grand Egyptian Museum, superstar Bryan Adams sat down with MO4 Network founder and CEO Amy Mowafi for a quick chat about returning to Egypt, performing inside history and never looking back.
Organized by @tazkartievents
🎥 @CairoScene
A few highlights from my conversation with the CEO of the Grand Egyptian Museum Dr Ahmed Ghoneim during @riseupsummit 2026. So enjoyed this and I will never not be deliriously grateful for the opportunity to platform the stories shaping Egypt now.
The annual CairoScene & El Fasla IMPACT LIST is now in its 11th edition and over that time it has become a living archive of extraordinary Egyptians.
Yet for some reason, it took us nearly a decade to host an event to celebrate it. We get so busy telling other people’s stories that we sometimes forget to tell our own.
We thought long and hard about how we wanted to frame this celebration. Last year, we threw a straight-up party. It was fun and fabulous, but this year we wanted more.
We debated doing an awards ceremony, giving each of our Impact Listers a moment of iconography beyond the proverbial page. But it did not feel authentic to our DNA. To do that would also risk missing the most important point: There is no way to whittle ‘impact’ down to just a few dozen people and so the inspiring Egyptians who make our list each year are a representation and reflection of this country’s ingenuity, creativity, and infinite potential.
So we just did what we love most - put incredible people in a room together and wait to see what happens. We invited those who’d made it onto the Impact List, past and present, alongside a slew of talent from across industries, to enjoy a day in the sun on the Villa M rooftop in Zamalek. Swapping stories. Creating new ones.
Kareem Rahma, the comedian and creator behind the global hit Subway Takes, and a member of our IMPACT LIST in 2018, joined us too, entertaining and inspiring guests with insights into his own journey.
Marakez teamed up with us to bring the event to life, continuing their commitment to platforming stories that matter. They have proven to be true partners in our ongoing mission to spotlight the people, places and movements shaping Egypt now.
SHIFT Experience produced and orchestrated the day with exceptional creativity and a level of calm we deeply appreciated.
Sage, the inimitable culinary storytellers, cooked up a storm. They will always be our firmest of foodie friends.
EgyptAir were the wind beneath our wings, making Kareem’s fly-in trip possible and totally spoiling him!
Above all we’re grateful to the inspiring individuals who make moments like this possible.
THE IMPACT LIST is now on SceneNow.com
The annual CairoScene & El Fasla IMPACT LIST is now in its 11th edition and over that time it has become a living archive of extraordinary Egyptians.
Yet for some reason, it took us nearly a decade to host an event to celebrate it. We get so busy telling other people’s stories that we sometimes forget to tell our own.
We thought long and hard about how we wanted to frame this celebration. Last year, we threw a straight-up party. It was fun and fabulous, but this year we wanted more.
We debated doing an awards ceremony, giving each of our Impact Listers a moment of iconography beyond the proverbial page. But it did not feel authentic to our DNA. To do that would also risk missing the most important point: There is no way to whittle ‘impact’ down to just a few dozen people and so the inspiring Egyptians who make our list each year are a representation and reflection of this country’s ingenuity, creativity, and infinite potential.
So we just did what we love most - put incredible people in a room together and wait to see what happens. We invited those who’d made it onto the Impact List, past and present, alongside a slew of talent from across industries, to enjoy a day in the sun on the Villa M rooftop in Zamalek. Swapping stories. Creating new ones.
Kareem Rahma, the comedian and creator behind the global hit Subway Takes, and a member of our IMPACT LIST in 2018, joined us too, entertaining and inspiring guests with insights into his own journey.
Marakez teamed up with us to bring the event to life, continuing their commitment to platforming stories that matter. They have proven to be true partners in our ongoing mission to spotlight the people, places and movements shaping Egypt now.
SHIFT Experience produced and orchestrated the day with exceptional creativity and a level of calm we deeply appreciated.
Sage, the inimitable culinary storytellers, cooked up a storm. They will always be our firmest of foodie friends.
EgyptAir were the wind beneath our wings, making Kareem’s fly-in trip possible and totally spoiling him!
Above all we’re grateful to the inspiring individuals who make moments like this possible.
THE IMPACT LIST is now on SceneNow.com
