This project reminded me how much the tools we choose shape the decisions we make.
I didn’t plan on building the packaging in 3D at first, but it ended up changing how I approached the rest of the brand.
#logodesigner #brandidentity#blender3d #visualidentity #branddesign
Exploring how identity stretches, shifts, and settles into its own visual rhythm, a brand voice rooted in Soweto’s creative pulse.
Keeping it bold, intentional, and unmistakably Soweto.
#sowetowinefest #visualidentitydesign #brandidentitydesigns
A quick look into the redesigned brand identity of the Soweto Wine Festival by: @mlc_designs
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#sowetowinefest #brandidentitydesigns #visualidentitydesign
A new identity for the Soweto Wine & Lifestyle Festival.
This redesign reimagines the festival’s spirit, the culture, the community, the movement that started around a backyard braai and grew into a landmark celebration.
New logo. New icon. New patterns inspired by Soweto’s streets, stories, and style.
A visual language shaped by unity, flavour, and the joy of gathering.
Still proudly Soweto.
where wine meets culture.
Sip. Celebrate. Soweto.
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#graphicdesign #branding #explorepage✨
The results (BTS) - showing my creative process. Designing is different for every client and so this is me showing the thought process and design progression unique to said client, making custom designs that fit their style.
Shot by: @_royalty.studios@_jamel_
Model: @ft.tyga.rr
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#graphic #graphicsdesign #explorepage✨ #behindthescenes🎬 #graphicdesignersclub #kinetictypography
BTS - showing my creative process. Designing is different for every client and so this is me showing the thought process and design progression unique to said client, making custom designs that fit their style.
Shot by: @_royalty.studios@_jamel_
Model: @ft.tyga.rr
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#graphic #graphicsdesign #explorepage✨ #behindthescenes🎬
I was tasked with creating a lyric music video designed specifically for the deaf community.
Lyric videos are an incredible way to make music more inclusive—allowing deaf individuals to engage with rhythm and meaning visually.
This project includes not just captioned lyrics, but also visual rhythmic elements and expressive captions that go beyond the words—bringing the feeling of the music to life.
Slide breakdown:
1/2- The storyboards a visual representation of my thought process. It is a series of ordered drawings, with camera direction, dialogue, or other pertinent details, sketching out how the video will unfold, shot by shot, telling a cohesive story that brings the feeling of the music to life.
3- My first draft
4- The final product, seeing the story board, my vision come to life, immersing the viewer not only in the lyrics but the feel and meaning behind the music.
#InclusiveDesign #LyricVideo #DeafAccessibility #MotionGraphics #kinetictypography