So proud to share the latest commercial I directed with an amazing AI-production team for inDrive for Egyptian market. The song is rooted in the ancient Egyptian chant “Wahawy Ya Wahawy,” reimagined and performed by popular Egyptian artist @doniawaelll , who also appears in the opening, our only live-action shot. It was both exciting and inspiring to immerse myself in a culture new to me and to craft a universal holiday story that resonates with audiences, whether or not they observe Ramadan.
Very grateful for the ooprtunity to work on this great project with amazing and talented people. Huge shoutout to production team who made this possible: @lana_says , @tyaplyap_official , @akerke.damenova , @katyagarnet , @kozhevnikov_rm , @pikulmiami , @allennovach , @mylivia_ai .
And of course the agency team who trusted the vision: @gena_rublev , @iamawickedwitch , @art_shamgunova , @wagwan_magdy .
