Today we’re opening the studio behind these frames.
MITO Films is our AI-native studio for brands that want work that feels shot, not templated. The reel is cut from real campaigns we’ve done for clients, built with hybrid workflows where AI sits inside the pipeline, not on top of it.
Underneath all of this there is our own product, MITO AI. We use it every day to move from storyboard to final video faster, with more control over style and continuity. We’re now opening early access so other filmmakers and visual teams can try it with their own projects.
At the other side of the universe there is MITO Universe @mito.universe our curated space for AI-native creators, styles and cases. Same brain, different front door.
Everything is live at mito.ai – work, universe and waitlist. You can also find the link in our bio.
Here we go again. ✨
Fictional campaign: Golf le Fleur Maritime with @feliciathegoat
From Express (Mar 29) to now in half the time.
Now with real products, real logo, and a baby mini capsule (priorities).
🎥 It’s our first day on set, MITO IS LIVE!!
We built the tool we needed as filmmakers.
Comment “one day” to get the full step-by-step guide, to make a cinematographic video like this with MITO.
Directed by @arantxabarcia x @mitofilms
A Production fully built in MITO
Nah but imagine @50cent walking into a Detroit studio in ’64.
That’s the vibe. That’s the clip.
“21 Questions” but soul, real slow, real pretty, real toxic.
🎵 by @almostrealstudios
Made with MITO AI @mito.universe
#50cent
A Christmas heist, for the ones who notice the frame.
Lupin would approve. Briefly.
Here’s the deal:
1) Comment “MITO” on this post.
2) We’ll DM you the link to join the waitlist at mito.ai for the AI tool we use behind the scenes to build films like this.
3) Once you’re registered, we’ll send you a discount code for the merch drop (link in bio).
Christmas gift rules: this runs until the 26th.
There are plenty of AI tools for “content”.
MITO is not one of them.
MITO is an AI-native workspace created by filmmakers for filmmakers who still care more about frames than prompts. It connects scripts, boards, cuts and feedback in one place and lets AI support the process without flattening the craft.
If you want to try a different way of working – one that respects how films, campaigns and stories are really made – head to the link in bio to join the waitlist and get extra credits for your first projects.
MITO Films is what happens when an AI-native studio still cares more about frames than prompts.
Stay tuned ✨ we’re about to start dropping what we’ve been cooking up.
None of this exists.
All built from a single image.
These are just a few of the visual experiments behind Azulejos de Corales, our collaboration with @dellafuente and @apparell.tm
Every test, every frame, part of the process that shapes how we make AI-native films at MITO.
Craft, not coincidence.
A cinematic collaboration between Dellafuente, Apparell, and MITO Films. A reinterpretation of Granada through light, geometry, and emotion.
We imagined the Alhambra not as a monument, but as a living postcard, a place where stone, reflection, and shadow become memory.
Every frame was created using AI-first craft, designed, directed, and graded manually.
No shortcuts. No templates.
Just precision, taste, and human direction guiding technology.
This is what we call Craft AI: films built with new tools, but led by timeless creative discipline.
Concept & Direction — Arantxa Barcia @arantxabarcia
Client — Apparell @apparell.tm
Artist — Dellafuente @dellafuente
Project — Azulejos de Corales
One is the original @laagam______ piece.
The other, a still from the fashion film we created using AI — no set, no camera, no physical production.
We recreated the garments directly from LAAGAM’s website, imagining scenes that never existed, yet feel strikingly real.
An example of the system we’re building at MITO for brands that don’t just want to be seen — they want to be remembered.
The VIXEN bag by @laagam______ arrives like a summer storm: sudden, hot, and unforgettable.
Every look is by LAAGAM.
Every frame directed with craft AI. 
