Misc. Goods Co.

My (Tyler) instinct is almost always to push forward and not look back. If I’m on a road trip and make a wrong turn, a part of me honestly thinks, what if I just keep going? Turning around feels painful. Admitting you missed it feels worse. But I’ve learned, mostly the hard way, that forward motion isn’t the same thing as progress. So today, I’m doing the uncomfortable thing. I’m looking back. Reflecting on what worked, what didn’t, and what needs to change so Misc. Goods can be healthier, more focused, and better in 2026. By the numbers • 4,824 orders shipped • 1,330 in-person market customers • Online sales up 60% year over year • 2,492 new customers • 1,269 returning customers • Best seller: Greyhaven Stick Incense (1,657 boxes) • Biggest surprise: Discovery Sets, up over 300% • Most re-ordered: Greyhaven Eau de Cologne Big wins We launched a new website that’s faster, cleaner, and converts better. We introduced Nameless Earth and Kings Market, now core fragrances. We partnered with American Eagle and Hotel Bourré Bonne. We doubled foot traffic at our flagship store. On the road 22 markets. 8 cities. Top show: Renegade Chicago Winter. Best side quest: jumping into the river after our Asheville show. Behind the scenes Over 22,000 products made by hand. A refined candle process without raising prices. Up to 1,500 hotel soaps produced each month. Countless supply chain fires, handled. Around the office Zac bought his first house. Abby stepped into a larger operations role. New team members helped carry us through the holidays. What didn’t work Sephora passed, which stung but made sense. Our in-house bar soap formula didn’t land yet. A $15k international shipping mistake took time to recover from. Looking ahead New fragrances. Bar soaps, revisited. Deodorants for Nameless Earth and Kings Market. Limited merch. A podcast. More markets. Better social. Final word: so much of our momentum and joy comes from you. Thank you for believing in this small, stubborn thing we’re building. Happy New Year. — Tyler

Solid cologne’s got no agenda. If you twist the lid and swipe your finger, it stays with you, subtle, steady, always ready to travel. We’re making the most of all that quiet persistence.

Everyone loves Greyhaven. The fragrance is a tribute to the PNW. Pine, moss and salty air. We didn’t design this fragrance to be a best seller, we designed a feeling and that feeling resonates with people. If you haven’t tried Greyhaven yet … it’s time to give it a try.

Packing up and road tripping with our friend @aprilrugs to set up next to her at @renegadecraft this weekend. If you’re in the Chicago area, come say hi!

Clean Ingredients. Real Fragrance.⁠ ⁠ No shortcuts. No overwhelming chemical clouds. Just thoughtfully crafted scents designed to smell natural, layered, and lived in.

Our best seller Greyhaven.⁠ ⁠ As one customer put it:⁠ ⁠ “Fresh fresh fresh, woody, and almost otherworldly. Casual and formal, at the same time. So comfortable to wear! One of my top all-time favorites. And now the strength is perfect!”

Hand delivering some goods to our friends at @thebreezewine

For the last few years, most of my (Tyler) design work has been invisible.⁠ ⁠ Formulas. Packaging. Tiny adjustments to smells that most people would never notice.⁠ ⁠ So it felt good to make something graphical again.⁠ ⁠ Pre-orders for the Misc. merch are still open for a few more days.⁠ ⁠ Link in bio.

We dropped some new merch.⁠ ⁠ I had to knock off some dust, but it was fun designing graphics again.⁠ ⁠ Pre-orders are open now for a limited time.⁠ ⁠ Link in bio.

Misc. merch is back!⁠ ⁠ As a former graphic designer who can’t help himself… I made some merch. I wanted to price it fairly, so I’m offering it as a limited pre-order, discounted to help us not overprint. Get your Misc. merch while you can. Link in bio.

a weekend at home with @misc_goodsco , with fragrances that are built to last, built to be remembered, and made to make life a little better. #shopsmallshops #fragrancecommunity #uniquefragrance #homefragrances #elevatedhome

The best Mother's Day gifts are the ones that arrive before it's too late ... so, take a look aft some of these gift ideas and get your order in before EOD Monday for your gift to arrive before Saturday.