What happens during diffusion
A visual experiment exploring what happens behind the scenes — presented in a playful, imaginative way.
Director: @mir.ivanoff
Design & VFX: @grisha.bespal0v
Sound: @1017.onixxa
Horizontal version: t.me/sourcer_fx
A year ago, we dove deep into the world of AI with a mission: to create clear visual representations of various generative models.
We knew that the key to showcasing complex technical processes was to use simple, clean forms.
Combine that with high-end craftsmanship, advanced filming techniques, and CGI.
Experience the full project on Vimeo—link in bio.
written&directed by @mir.ivanoff
Produced by @michaelnovitskiy
Cinematography by @robert.sarukhanyan
cgi @hvn.prod
general producer @fuat_bick
line producer @almost_saint
casting @milenabess@bess.casting
style @inyooliana
production manager ddimch @gogadze
storyboard @daricella
1ad Julia Zherdina
junior producer @a.zhrvl
post production producer @basentyn
color @artyhohoho
music&sound @vanya.maslov
nowitsky.studio
2023
