Our very first pop up, which just so happened to be on our 2nd birthday 💚
If you told me two months ago when we started planning that we’d have a line of people waiting for us, I never would’ve believed it!
This pop up taught me so many things, but most of all, this day reminded me that what we’ve created isn’t just a product or a brand, it’s a community. And you all showed up in the best way possible. 🥹
I have so many people to thank, but first, thank you. To everyone who took time out of their day to come down and support us, it truly means the world to a small business like ours.
📸 @hidden.thread
Our most loved matcha is back 🤍
Yame holds a special place for us, it’s the matcha we launched with two years ago, and it quickly became a favourite. Our family is from the Fukuoka region where it’s grown, so it’s a flavour we’ve always been familiar with, and love!
Expect a beautifully balanced cup with soft nutty notes, a lingering umami, and a rich, creamy finish.
Your weekend plans: matcha with us 💚 (p.s first 15 people get a free product!)
18 April: 10am–4pm
19 April: 10am–1pm
📍28 Johnston St, Fitzroy, VIC
Iced matcha, cookies + whole MIOU collection available.
(CLOSED) Win a $150 MIOU pop-up voucher to spend at our Fitzroy pop-up 🍵
To enter:
1. Like this post
2. Follow @mioumatcha
3. Tag a friend you’d bring (bonus: share to your story)
Pop-up details: 18 April: 10am–4pm 19 April: 10am–1pm
📍28 Johnston St, Fitzroy VIC
Winner announced 15 April! Please note that this voucher can only be used at our in-person pop up!
MIOU’s first pop-up 🍵
Come say hey, drink matcha, and shop MIOU in person!
18 April: 10am–4pm 19 April: 10am–1pm
📍 28 Johnston St, Fitzroy, VIC
Iced matcha, cookies + whole MIOU collection available.
We hope to see you there! 💚
Meet your new matcha essential 🍵
Our Reusable Matcha Cup is stainless steel, scratch resistant, and keeps drinks hot or cold for hours. Now available online.
