It's Mindshare Day 2024, and #TeamMindshare is turning 27! 🎉🎈
Across 86 markets and 116 offices, we're celebrating the incredible communities within Mindshare that make us who we are—a vibrant mix of perspectives and passions that fuel our network.
Today, we're channeling our collective energy to make a positive impact, both within Mindshare and in our local communities.
Happy Mindshare Day #TeamMindshare! Enjoy the celebrations
#MindshareDay #GoodGrowth #TeamMindshare
In this week's news:
🔍 OpenAI introduced SearchGPT, a new AI-powered search engine prototype.
🤖 Meta released its biggest ‘open’ AI model yet and expanded its Llama-based Meta AI assistant to more countries and languages.
📈 Reddit launched Lead Gen Ads.
🛍️ TikTok is reviving its European in-stream shopping push.
For all the news in the latest #TeamMindshare Weekly Prompt click on the link in our bio 🔗
Our latest #ID Culture report - Humans 5.0 - delves into the merging of humans and machines, exploring 5 key areas where AI, biotech, and virtual technology are pushing boundaries and transforming lives.
find out more via the link in bio 🔗
Snapchat has unveiled a suite of new augmented reality (AR) and machine learning (ML) tools that focus on simplifying AR creation and enhancing advertising capabilities.
Also, LinkedIn has new in-stream games, Meta is bringing out AI-powered ad tools, Roblox is opening up video ads to everyone, and Twitch's new discovery feed is now live for all users.
For all the news in the latest #TeamMindshare Weekly Prompt click on the link in our bio 🔗
Reddit has launched Dynamic Product Ads, designed to enhance the shopping experience by using shopping signals and machine learning to deliver personalized product recommendations. 🛍️
Plus, Threads will now filter out offensive words from your feeds and Meta's Ray-Ban smart glasses now feature multimodal AI. 👓
For all the news in the latest #TeamMindshare Weekly Prompt click on the link in our bio 🔗
Meta's AI game just got stronger with Llama 3 integration now powering its chatbots across Facebook, Instagram, and beyond.
Plus, TikTok debuts 'TikTok Notes', Threads tests new search filters, and YouTube launches 'Select Shorts' ads.
For all the news in the latest #TeamMindshare Weekly Prompt click on the link in our bio 🔗
YouTube is rolling out new tools for creators to drive more product discovery and purchase activity in the app. 🛍️
Meanwhile, WhatsApp is testing Meta AI in India and other markets, Instagram adds Notes to profiles ✏️, and TikTok may soon introduce AI influencers for brands. 🤖
For all the news in the latest #TeamMindshare Weekly Prompt click on the link in our bio 🔗
Facebook Goes Vertical! 📱🔥
Facebook is introducing an updated mobile video player with a vertical-first approach, promising an enhanced viewing experience across diverse video formats on the platform.
In other news: Spotify explores live event monetization, Meta tests cash bonuses for creators, and LinkedIn unveils Connected TV and Live Event Ads for B2B Marketers.
For all the news in the latest #TeamMindshare Weekly Prompt click on the link in our bio 🔗
🌊 LinkedIn joins the short-form video wave! A new Video tab with a vertical feed of bite-sized professional insights and updates is reportedly in testing.
Also:
🔍 Google enhances shopping with search refinement tools
🎨 Instagram experiments with "Blend" Feed for private sharing
🎉 Snapchat unveils new creative tools
📽️ YouTube tests AI-driven video navigation
For all the news in the latest #TeamMindshare Weekly Prompt click on the link in our bio 🔗
🚨 New work alert 🚨
It can be hard to see the delicious potential of your fridge 👀
Fridge blindness creeps in when a fridge is full of food but it’s hard to imagine what we can make with potentially disparate ingredients.
For Food Waste Action Week in the UK, Hellmann’s launched a new AI-enabled tool called Meal Reveal to help households use up more of the food they already have in their fridge with great tasting recipes. Developed in collaboration with Google, people can use their phone to scan the ingredients in their fridge and be served with tasty recipe ideas to use up those foods.
Fantastic work from #TeamMindshare and our friends at partners at Ogilvy UK, Unilever and Google.
