POV: you go to Japan for “a few laps” and leave with memories for life. 🇯🇵
Ebisu with the NUMB Lab Crew was unreal.
What started with a few laps turned into 3 weeks full of chaos, adrenaline, late nights, broken parts, fixes in the paddock, garage sessions, good food, amazing people and nonstop drifting.
Japan always hits different — the tracks, the vibe, the people, the moments in between.
From building cars to keeping them alive, from sending laps to making memories with the crew… this trip was everything.
Big shoutout to the whole gang ♥️🙏
See you again end of April 2026
Let’s make it even crazier.
#ebisu #japan #drift #driftjapan #jdm
2025 — Part 1.
So much has happened this year - this is the first half.
- I secured my first own property — for company and future home.
- Countless collections, pieces and merch items came to life — for partners, friends and our own brands.
- We created moments that will last, even for those who can’t be present right now FREE RODO @rodoice
- A childhood dream became real: Bought a 2.8L JUN-built Nissan Skyline R34
- I started drifting seriously — not just as a hobby. Japan was the classroom. Learning properly, at the source — Ebisu Circuit.
- I picked up a JZX90 and went all in
- I bought a BMW E36 out of love for my dad — the first car I ever learned to drive. Rest in peace
- We had countless great events, long dinners, real moments.
- GATE store keeps moving — still my baby @gate194
- Shoots, content, projects with the inner circle
- Haydo finally opened his café — Neuköllnerin is live @neukollnerinnen
- New York with Nike.
- Fashion Week Paris over and over again
All in all, things are slowly falling into place.
From my perspective, one of the most fulfilling years so far.
More than ten years of work led here.
Several lifelong wishes checked off in 2025.
Part 2 holds even more — but for now, I’ll let this sit.
Wishing everyone a strong start into 2026.
Thank you to my friends, partners, and everyone involved. You know who you are. ❤️
Part 2 soon.
M.
For Celo & Abdi’s Franza Forta debut, ISZHAI built the brand from idea to product – crafting a distinct visual identity and a 360° merchandise collection that reflects their street roots and style. Highlights like custom tracksuits, tees and limited sweaters were produced with quality and character, while we also launched a seamless online shop and handled fulfillment from start to finish. A true lifestyle drop that takes Franza Forta from Frankfurt to the world.
For BARAN KOK, ISZHAI stepped in as his official partner to kick off large-scale merch for the first time – setting the foundation for everything to come. We produced his iconic signature shirts and handle fulfillment end-to-end, while also working on the merch for his upcoming tour. A focused capsule built with intention, translating his raw energy into high-quality pieces.
OG Keemo – Projects by ISZHAI
From the Geist anniversary and the physical-only Daimajin release to the latest 180 Grad Tour, ISZHAI supported OG Keemo across three milestones with one consistent vision. We produced premium album and tour merch including embroidered hoodies, puffy-print tees and printed Longsleeves in exclusive drops – crafted with intention, precision and a focus on real fans, not mass output. Pure energy, delivered in physical form.
GATE194 x CUPRA – Five Years Strong.
To celebrate its 5th anniversary, @gate194 teamed up with automotive innovator @cupra_official to create a dark, street-ready capsule collection titled “Made for On-the-Street Activities.”
The drop featured standout pieces including distressed denim sets, oversized hoodies, and balaclava-inspired elements — all reflecting GATE194’s distinctive design language. The result was a bold fusion of automotive culture and urban fashion, pushing the boundaries of contemporary streetwear.
ISZHAI handled the full sampling, sourcing, and production process, ensuring premium quality at nearly production-level pricing — intentionally crafted as a meaningful thank-you to the GATE194 community.
Some of our prints and shirts are now available for purchase — very limited stock.
The Iconico SCAMBETRUG Shirt, the FREE RODO Shirt (for my brother), and the leftover Ebisu Matsuri 2025 pieces are now live.
Grab them while you can.
#matsuri #arios #scambetrug #freerodo
From the track to the street. The PUMA Speedcat City Tour 2025 brought motorsport heritage to Europe’s creative hubs. Across Berlin, Munich, Amsterdam, and Düsseldorf, we turned community spaces into living brand experiences – merging DJ sets, streetwear, and authentic connections. Together with PUMA, GATE194, Overkill, AFEW, Solebox, and Oqium, ISZHAI shaped the full experience: concept, capsule design, visuals, and event production, that pushed the Speedcat legacy into a new era.
Design meets function: for IFA’s 100-year milestone iszhai created a tailor-made concept from sketch to sample: we developed over 20 pieces for IFA’s anniversary – from ready-to-wear to accessories, all born out of an intensive sample process to prototype, test and perfect. The result: bold, trend-aware pieces built for sustainability and durability.
@ifa_berlin@overkillshop
From concept to customer — ISZHAI handled the full journey of Souly’s traence album release. Our team oversaw chart-relevant fulfillment, production, and creative merch development — managing everything from design and bundle logistics to final delivery. Proud to have supported Souly on his path to a #1 album.
#musicrelease #musicartist #souly #traence #merchdesign #creativeconsulting
With his movement „Kult“ we transformed the creative vision behind his tape „Don’t Try This at Home“ into real products. Serving an allround-package: from developing the first Kultmania drop to building his own webshop and delivering straight to his community – concept, production, and fulfillment.
#artistmerch #creativeconsulting #ecom #textiledevelopment #creativeagency #boondawg
